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How to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue
Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.
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Top Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
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Reach New Audiences with Amazon Streaming TV and Sponsored TV
Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands. According to Insider Intelligence, over 115 million households […]
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3 min readMay 10th Retail Media Roundup
Catch up on this week's retail media news featuring new collaborations, Gen AI's influence on STV, and trends shaping Prime Day 2024
7 min readTrends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024
Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.
5 min readHow to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue
Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.
3 min readKroger Marketplace: Innovations in Measurement and Digital Smart Screens
Discover how Kroger is leveraging first-party data to track and measure incrementality, while also personalizing the in-store experiences through digital smart screens.
6 min readTop Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
5 min readReach New Audiences with Amazon Streaming TV and Sponsored TV
Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands. According to Insider Intelligence, over 115 million households […]
5 min readNavigating the Road to Revenue Recovery
Amazon’s influence on the retail media landscape is undeniable, boasting about 9.7 million sellers globally. This vast number underscores both the platform’s global reach and its intensely competitive environment. Among these sellers, over 150,000 rake in annual sales exceeding $100,000, affirming Amazon as the premier platform for accessing a significant pool of medium to large […]
5 min readShoptalk 2024: Gen AI, Consumer Evolution, and the Future of Retail
That’s a wrap on Shoptalk 2024! Retail thought leaders and experts attended an array of sessions, but a few themes remained consistent: the evolving role generative AI on retail, ever-changing consumer preferences, and the latest in cutting-edge marketing technologies primed to make it easier for brands to increase profitability and market share. Whether you attended […]
4 min readInstacart Marketplace: Innovation in Personalization
In today’s hyper-connected digital landscape, consumers are inundated with countless advertisements vying for their attention. Amidst this noise, the ability to deliver tailored, relevant content has emerged as a powerful tool for brands seeking to cut through the clutter and forge meaningful connections with their target audiences. From personalized product recommendations to customized messaging based […]
3 min readTop 5 Sessions You Can’t Miss at Prosper Show 2024
With over 35 amazing sessions at Prosper Show, there's a lot to explore. We've handpicked five of our favorite sessions leading up to 'The Marketplace Seller Event of the Year'.
2 min read5 Must-Knows Before Prosper Show 2024
Get ready for Prosper Show 2024 at Mandalay Bay in Vegas. Learn the five must-knows before diving into the ultimate Marketplace Seller Event of the Year.
4 min readThe Super Bowl, Amazon, and the Evolving World of Advertising
We’re just days away from Super Bowl LVIII in Las Vegas, featuring the Kansas City Chiefs and the San Francisco 49ers. While the game itself remains consistent, the way people watch and the advertising during the big game have evolved big time. Since 1996, the Super Bowl has been TV’s most-watched live event, with over […]
Awards & Recognitions
