Empowering commerce with actionable insights for success
Learn new strategies and discover fresh ideas to empower your team.
Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
Read more
EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
Read more
4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
Read more
3 minutesBloomberg Technology: What Does Amazon’s Q4 Earnings Mean for Advertising?
Pacvue's Co-Founder and President Melissa Burdick shared her insights on Amazon's Q4 earnings and advertising growth on Bloomberg Technology.
2 minutesBridging the Gap: Connecting Retail and Commerce Data
Key strategies to align teams across enterprise data to drive short-term revenue growth and long-term brand growth.
4 minutesMaximize Walmart Advertising Potential with Variant Bidding
Walmart advertisers can now use Walmart Variant Bidding to promote various product variants, which enhances product listings for both shoppers and advertisers.
15 minutesThe Ultimate Amazon FBA Inventory Management Planning Guide
How to use Amazon’s Inventory Performance Index (IPI) score to create an FBA inventory planning strategy.
4 minutesGlobal Benefits of Amazon Marketing Stream for European Sellers
This blog highlights newly available features and benefits that global Amazon sellers can leverage with access to granular data, reporting insights, and recommendations via AMS.
4 minutes4 Ecommerce Trends to Watch in 2023
In this blog, we cover four notable trends in eCommerce and the strategies you can use to stay ahead of competitors.
5 minutesUnderstanding 1P Performance on Amazon: A Guide to Tracking Your Promotions Efficiently
Setting up promotional plans can help with seasonal sales, but consistent success with driving more awareness and conversions year-round requires analysis of your past successes.
3 minutesNielsenIQ Connect Partner Program Expands with Addition of Pacvue
Pacvue joins ranks of innovative partners in largest open ecosystem of tech-driven solution providers
4 minutesThe Rise of Retail Media in Europe: How Brands Can Grow Market Share with a Multi-Retailer Advertising Strategy
This blog covers how European brands should prioritize cross-retailer media by advertising on multiple retailers for wider audience reach, access to granular-level data, and more.
2 minutesPacvue Launches Pacvue Commerce 3P for Amazon Sellers
Pacvue Commerce 3P, the first-to-market integrated software solution for all-in-one Amazon seller business management, is now available.
6 minutesHow Lead eCommerce Media Planners Can Boost Incremental Sales
A day in the life of a Lead eCommerce Media Planner at a holding agency managing a major CPG brand.
5 minutesEliminate Margin Leakage Automatically with Amazon Latitude
Brands are losing time and money to margin leakage issues on Amazon. See how Amazon Latitude helps eliminate common margin challenges and increase profitability.
Awards & Recognitions
