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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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4 minutesAugust 23 Weekly Retail Roundup
Pacvue wins 2024 MarTech Breakthrough Award, Prime Big Deal Days will be back in October, and Target’s eCommerce sales are up 8.7%.
9 minutesAmazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand
In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]
4 minutesAugust 16 Weekly Retail Roundup
Instacart launches Display Ads in Canada, Pacvue and GroupM team up to deliver a Global Commerce Solution, and Walmart Connect reports 30% growth in Q2.
9 minutesThe Opportunities In Store for Non-Endemic Brands Using Amazon DSP Advertising
Retail media networks are a hotbed of advertising activity for CPG brands, but what’s the appeal for brands whose products or services aren’t for sale on retailers’ dotcoms? Leading retailers like Amazon and Walmart are offering advertising services to non-endemic brands who can tap into the rich, unique, first-party datasets and vast retail media network […]
4 minutesAugust 9 Weekly Retail Roundup
During the second week of August, Amazon announced a new integration with TikTok and Pinterest, eMarketer released a new trend report for H2, and more.
5 minutesLeveraging Micro-Seasons for Better Ad Performance
Learn how GenAI can help you build out a micro-season ad strategy, bringing relevant creatives for every seasonal opportunity.
4 minutesThe Walmart Retail Media Ecosystem: An Advertising Bargain
Unlock new advertising opportunities with Walmart Connect's newly launched ad types, offering advertisers new placements at efficient prices.
4 minutesAugust 2 Weekly Retail Roundup
Amazon's FBA reimbursement policy, Temu's challenge to Amazon and eBay, DoorDash's impressive growth despite US restaurant traffic slowing, Alibaba's innovative new AI tool and Pacvue's 2024 Prime Day Benchmark Report.
3 minutesHow Advertisers Can Have a #HotAISummer
Discover how GenAI is transforming the advertising industry, why you should use GenAI in daily workflows, and the top use cases.
3 minutesJuly 26 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
5 minutesFive Key Takeaways for Advertisers from Prime Day 2024
Five key takeaways from Prime Day for brands and agencies with data, insights and tips to maximize your post-Prime Day performance.
5 minutesCookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.
Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]
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