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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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< 1 min readCommerce Live: Omnichannel, Debunked (Oct 13-14, 2021)
Commerce Live is back and bigger than ever. Profitero and MikMak have joined forces to tackle the industry’s latest buzz term: omnichannel. Join us for a two-day virtual event!
2 min readDrive Brand and Product Discovery Using Amazon Posts (beta)
Amazon Advertising’s Posts, currently in beta, is a unique way to help drive brand and product discovery with curated lifestyle images in a shoppable feed on Amazon.
4 min readNavigating Amazon Private Label Exclusive Search Placements
This is a follow-up to our August 2020 blog post ‘New Exclusive Search Placements for Amazon Private Label Products’ detailing the release of the new “from our brands” placements.
6 min readHow Alcohol Brands Can Optimize Retail Media
With more people shopping online, now is the time for alcohol brands to shift to online marketplaces and new forms of advertising to reach customers.
4 min readHow to Win in Q4
Between increased CPCs, out-of-stock items, and the holiday season coming up, you need to have a strategy in place to win the hybrid trend in the long term.
5 min readShowcase Your Brand with Walmart Connect Search Brand Amplifier
Put your brand in the spotlight with Search Brand Amplifier (SBA), yet another cost-effective search ad product from Walmart Connect.
5 min readKey to Success in Conquering Negative Keywords
MarketplaceOps takes a closer look at how to use negative keywords to optimize your content marketing efforts and ad campaigns on Amazon and Google.
2 min readGrow Your Business on eBay with Pacvue
Pacvue is ecstatic to announce its partnership with eBay Ads, which will enable advertisers to manage their Promoted Listings and Promoted Listings AdvancedBETA advertising.
3 min readSave Countless Hours with Pacvue’s Super Wizard
Are you looking to create multiple Sponsored Products campaigns in bulk? Pacvue’s Super Wizard tool will help you quickly create hundreds of campaigns within just a few minutes.
4 min readThe Four Growth Strategies Every Amazon Brand Store Needs to Take Advantage of
Amazon Brand Stores have always been a major feature in any growth strategy. As a business looking for long-term growth and to scale, a Store is a worthwhile investment to make.
< 1 min readWhy Aggregators Need Ad Tech to Scale
Amazon and direct-to-consumer aggregators have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers.
5 min readRetail Media Mythbusters – What Would You Believe?
Let’s look at the cold hard facts and bust open some common misconceptions in the retail media industry today.
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