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Announcing Pacvue’s Incrementality Console: The Next-Gen Incrementality Solution for Retail Media
See what Pacvue's new Incrementality Console can help you unlock!
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What is Incrementality and Why is it so Complex?
Find out why measuring retail media incrementality is crucial in today’s omnichannel shopping world.
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Q2 2024 Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
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2 min readPacvue Wins Three Stevie® Awards in 2022 American Business Awards®
We're proud to announce that Pacvue has won 3 Stevie® Awards from the 2022 American Business Awards, touting the company’s impressive growth trajectory and innovative leadership.
3 min readMake the Most of Amazon Marketing Cloud (AMC) Data
This post covers the data available through AMC, how Pacvue integrates with AMC and supports advertisers, and how AMC changes the bigger picture for advertisers.
2 min readAnnouncing General Availability of Pacvue Commerce for End-to-End eCommerce Management
We are excited to announce the general availability of our end-to-end marketplace management platform, Pacvue Commerce.
3 min readThe Importance of Dayparting in Your Walmart and Amazon Advertising Strategy
This post covers the concept of dayparting, which is turning your ads off and on during certain parts of the day, and some key use cases for your Walmart and Amazon ad strategy.
3 min readUncover Omnichannel Growth on Walmart and Amazon
Discover similarities and differences in bid adjustments between Amazon and Walmart, best practices to create a holistic strategy, and an intro into new ad capabilities on Walmart.
3 min readHow to Get Started with Amazon DSP Advertising
Amazon DSP Advertising can enhance shopper engagement and drive traffic directly to a brand or product detail page.
5 min read8 Ways a 3PL Can Help Mitigate Supply Chain Issues in 2022
We shouldn’t expect issues like paralyzed ports, higher freight rates, and mass worker exodus to resolve anytime soon. Learn how 3PL can help mitigate supply chain issues in 2022.
5 min readHow to Use AMC to Meet DSP Campaign Goals
This post will educate you on the power of leveraging Amazon Demand-side platform (DSP) with the Amazon Marketing Cloud (AMC) to help you meet your DSP campaign goals.
3 min readShoptalk 2022 Recap: Social Commerce, Unified Retail Media, and More
Key takeaways from Shoptalk 2022 around current trends in retail media, social commerce, and the ever-growing need to consolidate data and improve retail capabilities.
3 min readKey eCommerce Takeaways from National Products Expo West
This year’s National Products Expo West conference was an opportunity for thousands of brands to showcase the best of their talent and innovations. Here's a recap from the event.
2 min readPacvue Becomes First Software Provider to Offer Advertising via Bol.com
The new API helps sales partners and vendors scale their eCommerce advertising on the growing European marketplace.
4 min readProsper Show Recap: Maximize Sales and Profitability with Walmart Connect
If you weren’t able to make the trip out to Las Vegas for the Prosper Show, here are some of the most interesting takeaways from Melissa Burdick's discussion on Walmart Connect.
Awards & Recognitions
