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Dive deep into commerce expertise

Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.

Reports
November 1, 2019

Holiday Q4 2019 Planning Guide

Pacvue has put together a list of deadlines, deal quality guidance, and best practices on what you can do to make your 2019 Q4 the best you’ve ever had. In this three-part guide, we’ll help you prepare your products for the busiest time of the year by focusing on three key strategic areas:‍ Part 1: […]

Reports
October 15, 2019

Q3 2019 CPC Report: Advertising Growth & Prime Day Impact

Amazon Advertising Insights to Guide Your eCommerce Strategy To measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q3 2018 to Q3 2019, we set out to answer three main […]

Reports
July 15, 2019

Q2 2019 CPC Report: Sponsored Brands vs Sponsored Products

Amazon Advertising Insights to Guide Your eCommerce Strategy In an effort to measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q2 2018 to Q2 2019, we set out to […]

Reports
April 15, 2019

Q1 2019 CPC Report: Advertising on Amazon

Amazon Advertising Insights to Guide Your eCommerce Strategy According to eMarketer, Amazon’s share of digital ad spend has increased by 29% in the past year. This increased competition drives up the cost of advertising on Amazon and makes it more challenging to execute profitable marketing campaigns. We set out to answer three questions: Download the […]

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