10 minutes
From Prime Day Campaigns to Brand Loyalty Advertising using Amazon DSP
As eCommerce & marketing teams moving from one tentpole event to the next—Black Friday to Prime Day to Back-to-School—it’s easy to let brand loyalty campaigns take the back seat. But loyalty strategies need advertising support too. You want to turn those New-to-Brand shoppers into returning customers and advertising can help. In this guide we will […]
8 minutes
The Ultimate Guide for Brands Utilizing Target’s Retail Media Network in 2025
Target’s retail media network, Roundel, is one to watch in 2025. Why? Target has created an exciting value proposition for brands wanting a little more bang for their buck. As competition continues to rise, Target’s Roundel is offering an appealing combination of easy-to-use tools, value-for-money advertising options, and one of the largest first-party data sets […]
Getting Started with Amazon DSP: A Step-by-Step Guide for Global Advertisers
Our latest guide explores the valuable opportunities Amazon’s Demand-Side Platform (DSP) offers to advertisers...
Getting Started with Amazon DSP Advertising Guide
Our latest guide explores the valuable opportunities Amazon’s Demand-Side Platform (DSP) offers to advertisers...
13 minutes
Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2025]
While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]
14 minutes
Share of Voice in Retail Media: Your Ultimate Guide [2024]
Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns but knowing how efficiently you’re spending your ad budget doesn’t tell you anything about how you’re performing against the competition. To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where […]
6 minutes
Changes to Amazon Sponsored Brands Images Requirement
If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]
5 minutes
Amazon Sponsored TV Launches in the UK: Everything Brands Need to Know
Amazon has just launched Sponsored TV in the UK, Brazil, Mexico, and Canada. Sponsored TV represents a new avenue for advertisers to engage audiences throughout their shopping and entertainment journeys. In this article, we will explain what Sponsored TV ads are, delve into the unique advantages that they offer, how to measure their impact, and how […]
8 minutes
Using Amazon Marketing Cloud for Retail Media Attribution: The Ultimate Guide for 2024
The customer shopping journey is more complex than ever, requiring eCommerce advertisers to serve and measure the impact of ads to their target audiences across more channels. Thankfully, Amazon Marketing Cloud helps brands get a clearer picture of the customer journey and provides meaningful insights into ad performance. We’ll cover how brands can utilize AMC […]
Guide: How to Prepare for Amazon Prime Day 2023
Amazon Prime Day, the sales event of the year, is an unmatched opportunity for enterprise brands and agencies to drive significant revenue.But how should brands prepare on Prime Day 2023 to ensure success? In our latest Amazon Prime Day guide, we detail how to best prepare for Prime Day, driving greater impact with seamless shopping […]
10+ Ways to Improve Your Ads with Automations
Amazon Advertising in Europe: 2023 Guide
For Amazon sellers seeking to expand their brand or optimize advertising in Europe, this guide is for you. With retail media sales in Europe growing by 20% since 2021, according to eMarketer, it’s no surprise that brands are looking to better reach the more than 500 million consumers across the continent. Amazon sellers are […]
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