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Q2 2020 CPC Report: Amazon Ad Growth Through an Uncertain Market

  • July 17, 2020

Amazon Ad Growth Through an Uncertain Market

How did the massive eCommerce growth and changes in consumer behavior caused by the COVID-19 pandemic affect Amazon advertisers? 

What lessons from Amazon ad performance in Q22020 should factor into your future ad strategy?

The beginning of Q2 2020 saw the height of brick & mortar shutdowns and supply chain disruptions across the retail industry, while the second half brought early signs of economic recovery.Through it all, consumers turned to online shopping, and as a result, eCommerce advertising accelerated.  

In this “Q22020 CPC Report,” we analyzed our advertisers’ data in Q2 2020 to help brands make sense of the uncertainty and respond to shifts in the market.

Detailed Insights From Thousands of Advertisers

Pacvue’s proprietary Amazon keyword tracking database provides you data from advertisers of all sizes and industries. Gain valuable insights into how COVID-19 affected advertising in Q2 2020, including:

  • Average daily brand spend onAmazon Advertising increased both quarter-of-quarter and year-over-year
  • Sponsored Brand return on ad spend(ROAS) overtook Sponsored Product ROAS for the first time
  • A month-by-month look at trends through the COVID-19 pandemic reveals CPCs returning to pre-COVID levels

…and much more. Fill out the form to download the full report!

Track Monthly Pandemic Trends

Annual and quarterly data isn’t enough whenCOVID-19 presented massive swings in eCommerce volume, consumer behavior and ad performance. The advertising landscape looked very different in June 2020compared to April. Track monthly performance for Sponsored Product and Sponsored Brand ads all the way to the beginning of 2019.

Discover vital monthly trends in cost-per-click (CPC), cost-per-acquisition (CPA), conversion rates (CVR), andAverage Daily Spend to help inform your ad strategy. The Q2 2020 CPC Report includes insights such as:

  • Cost-per-acquisition for SponsoredBrand ads decreased by 25% to $6.91 in Q2 2020
  • Conversion rates for SponsoredBrand ads grew 33% compared to Q2 2019
  • Daily average spend for SponsoredProduct ads continued to go up monthly in Q2 2020

In addition to monthly ad performance metrics, learn the top 10 Amazon search queries for each month of Q2 2020. What were consumers searching for? How should this inform your future keyword bidding?

Guidance and Interpretations fromAmazon Ads Professionals

What caused the drop in CPCs in April and May?What can advertisers learn from the mistakes and opportunities made by advertisers in Q2 2020?

In addition to detailed charts and hard data, this valuable report provides you with interpretations of the KPIs supported by decades of Amazon advertising experience. You’ll learn:

  • How to plan for budget uncertainties like those caused by COVID-19
  • Effect of shipping delays and out-of-stocks on ad strategies
  • Making the most of Amazon’s new advertising options such as Sponsored Display and Sponsored Brand Video
  • Expectations for the future of theeCommerce industry and Amazon advertising

Power your ad strategy with detailed cost-per-click, return-on-ad-sales and other vital ad metrics. Fill out the form to the right to get your Q2 2020 CPC Report today.

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