Q4 2023 CPC Report: Retail Media Benchmarks

Reports
  • March 9, 2021

Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category. Some top highlights from the end of 2023 include Walmart revealing its “search by use case” capability, retailers releasing their own AI tools for search, and Instacart incorporating Chat GPT with proprietary AI models.  

The Q4 2023 CPC Report includes:  

  • A letter from Pacvue’s President Melissa Burdick  
  • Amazon, Walmart Connect, and Instacart Benchmarks  
  • Amazon Category Benchmarks  
  • Holiday 2023 Recap  
  • EU Amazon Benchmarks

Download now to see how your brand’s performance compares across cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.


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