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Amazon Marketing Cloud for Retail Media Attribution in 2024
Guides
Strategy & Trends
Read time 5 min read
June 17, 2024

Using Amazon Marketing Cloud for Retail Media Attribution: The Ultimate Guide for 2024 

The customer shopping journey is more complex than ever, requiring eCommerce advertisers to serve and measure the impact of ads to their target audiences across more channels. Thankfully, Amazon Marketing Cloud helps brands get a clearer picture of the customer journey and provides meaningful insights into ad performance.   We’ll cover how brands can utilize AMC […]

Data & Insights
Strategy & Trends
Read time 4 min read
June 6, 2024

Get Ready for Back-to-School Advertising: Pro Tips for Advertising Success on Amazon, Walmart and Target 

Back-to-School is the second largest shopping event of the year and it kicks off right after Prime Day. Even though Back-to-School 2024 sales are predicted to slow overall, online sales are still growing. Market research company eMarketer predicts that Back-to-School purchases online, from July through October 2024, will account for as much as 35% of overall […]

Strategy & Trends
Read time 3 min read
May 30, 2024

Strategies for Getting Started with Amazon DSP Advertising 

Learn how Amazon DSP Advertising enables brands to target new-to-brand customers, drive traffic, and customize ads for advanced targeting.

Data & Insights
Strategy & Trends
Read time 7 min read
May 24, 2024

The Importance of Retail Media Networks in a Cookie-Less Future

Worried about a world without 3rd party cookies? Discover why advertisers are shifting ad budgets to retail media networks and connected TV.

Retailer News
Strategy & Trends
Read time 4 min read
May 20, 2024

How to Boost Your Amazon Prime Day Advertising Strategy Using DSP with Search Ads: The Ultimate Guide for 2024

Boost your Amazon Prime Day advertising strategy in 2024 by combining DSP with search ads. Discover how to attract new-to-brand customers, boost conversions and increase ROAS.

Product Updates
Retailer News
Strategy & Trends
Read time 5 min read
May 17, 2024

Leverage Brand Term Targeting to Increase Visibility, Grow Market Share, and Capture New Customers

Learn how Brand Term Targeting can strengthen your brand's category dominance, reach new customer segments, and uncover insights to optimize campaigns seamlessly.

2024 Prime Day Prep Guide
Strategy & Trends
May 15, 2024

2024 Amazon Prime Day Prep Guide 

Start preparing your brand or agency for Prime Day 2024. Here's a checklist of everything you need to do before, during, and after the event.

Data & Insights
Retailer News
Strategy & Trends
Read time 7 min read
May 8, 2024

Trends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024

Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.

How to Discover, Create and Target AMC audience with Pacvue
Strategy & Trends
Read time 5 min read
May 7, 2024

How to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue 

Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.

Retailer News
Strategy & Trends
Read time 3 min read
April 24, 2024

Kroger Marketplace: Innovations in Measurement and Digital Smart Screens 

Discover how Kroger is leveraging first-party data to track and measure incrementality, while also personalizing the in-store experiences through digital smart screens.

Data & Insights
Strategy & Trends
Read time 6 min read
April 18, 2024

Top Strategies to Win Amazon Prime Day 2024 

Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July.   Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]

Data & Insights
Strategy & Trends
April 11, 2024

Q1 2024 CPC Report: Retail Media Benchmarks

Explore performance data from Amazon, Walmart Connect, and Instacart, highlighting trends and benchmarks across the marketplaces.

Awards & Recognitions