eCommerce continues to accelerate
As the pandemic pushed consumers worldwide indoors a year ago, eCommerce has seen exponential growth ever since. And according to eMarketer, this trend is expected to continue through 2021 with Amazon’s worldwide eCommerce sales to grow by nearly 12% to $532.20 billion, and Amazon’s global ad business is expected to grow by over 30% this year to $23.04 billion.
But as pandemic conditions improve and people head back into brick-and-mortar stores, which eCommerce trends are here to stay?
To better understand what happened during Q1 2021, we analyzed our advertisers’ data on Amazon to help brands make sense of the current trends and respond to shifts in the market. Download Pacvue’s CPC report to learn:
- Quarterly trends for CPC, CPA, and ROAS
- Year-over-year changes in ad performance
- The latest benchmarks for Amazon Advertising
…and more! Download the report now.