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Strategy & Trends
Weekly Recap
Read time 2 min read
June 21, 2024

June 21 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Sponsored TV - Pacvue
Guides
Strategy & Trends
Read time 4 min read
June 20, 2024

Amazon Sponsored TV Launches in the UK: Everything Brands Need to Know

Amazon has just launched Sponsored TV in the UK, Brazil, Mexico, and Canada. Sponsored TV represents a new avenue for advertisers to engage audiences throughout their shopping and entertainment journeys.  In this article, we will explain what Sponsored TV ads are, delve into the unique advantages that they offer, how to measure their impact, and how […]

Amazon Marketing Cloud for Retail Media Attribution in 2024
Guides
Strategy & Trends
Read time 5 min read
June 17, 2024

Using Amazon Marketing Cloud for Retail Media Attribution: The Ultimate Guide for 2024 

The customer shopping journey is more complex than ever, requiring eCommerce advertisers to serve and measure the impact of ads to their target audiences across more channels. Thankfully, Amazon Marketing Cloud helps brands get a clearer picture of the customer journey and provides meaningful insights into ad performance.   We’ll cover how brands can utilize AMC […]

Weekly Recap
Read time 2 min read
June 14, 2024

June 14 Weekly Retail Roundup

United Airlines launches new ads on the seat-back entertainment screens, Albertsons Launches a new retail media and TV solution, DoorDash expands alcohol delivery and retail media offerings, and more.

Weekly Retail Roundup 7 June 2024
Retailer News
Weekly Recap
Read time 3 min read
June 7, 2024

June 7 Weekly Retail Roundup 

Are you finding it challenging to keep up with the constantly changing retail media landscape? No need to worry! Pacvue is here to help with our Weekly Retail Roundup, keeping you informed about the latest trends and developments.  In this week’s edition of our Weekly Retail Round-Up, we detail Tesco’s launch of a new marketplace with […]

Data & Insights
Strategy & Trends
Read time 4 min read
June 6, 2024

Get Ready for Back-to-School Advertising: Pro Tips for Advertising Success on Amazon, Walmart and Target 

Back-to-School is the second largest shopping event of the year and it kicks off right after Prime Day. Even though Back-to-School 2024 sales are predicted to slow overall, online sales are still growing. Market research company eMarketer predicts that Back-to-School purchases online, from July through October 2024, will account for as much as 35% of overall […]

Weekly Recap
Read time 2 min read
May 31, 2024

May 31 Weekly Retail Roundup

From PayPal launching a new ad business to Canva launching a new product named Canva Connect, catch up on the latest in this Weekly Retail Roundup.

Strategy & Trends
Read time 3 min read
May 30, 2024

Strategies for Getting Started with Amazon DSP Advertising 

Learn how Amazon DSP Advertising enables brands to target new-to-brand customers, drive traffic, and customize ads for advanced targeting.

Retailer News
Weekly Recap
Read time 2 min read
May 24, 2024

May 24 Retail Media Roundup

Keeping up with the ever-changing retail media landscape can be a challenge, right? Don’t worry! Pacvue has your back with our Weekly Retail Media Roundup, ensuring you stay informed on the latest trends and developments.  This week, Amazon launched a new ad tech tool to help publishers measure third-party data, while Target announced modest growth […]

Data & Insights
Strategy & Trends
Read time 7 min read
May 24, 2024

The Importance of Retail Media Networks in a Cookie-Less Future

Worried about a world without 3rd party cookies? Discover why advertisers are shifting ad budgets to retail media networks and connected TV.

Retailer News
Strategy & Trends
Read time 4 min read
May 20, 2024

How to Boost Your Amazon Prime Day Advertising Strategy Using DSP with Search Ads: The Ultimate Guide for 2024

Boost your Amazon Prime Day advertising strategy in 2024 by combining DSP with search ads. Discover how to attract new-to-brand customers, boost conversions and increase ROAS.

Retailer News
Weekly Recap
Read time 3 min read
May 17, 2024

May 17th Retail Media Roundup

From Amazon’s new interactive ad formats to Walmart's significant eCommerce growth and a guide to prepare you for Prime Day, catch up on the latest in this Weekly Retail Roundup.

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