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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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4 min readWhat US Brands Need to Know About Expanding into Amazon in Europe
How brands can successfully expand into the European marketplaces.
3 min readWhy Some SKUs Can’t Win Paid Search on Walmart
We are sharing some tips you can use to succeed in paid search on Walmart.
5 min readWinning Better Together: Building a Cohesive Ad Strategy Across Marketplaces
Here are a few ways to build a cohesive strategy across Amazon, Walmart, and Instacart.
3 min read[Case Study] Marketing Agency Uses Pacvue to Improve Walmart Advertising Optimization and Reporting
After using Pacvue, an independent, creative marketing agency achieved a 65% increase in ROAS, and time savings of 45% fewer hours per week managing campaigns.
4 min readHow to Get Started with Instacart Featured Products
Instacart Advertising 101: how to get started with Instacart featured products, how Instacart keyword bidding works, best practices, and more.
5 min readRetaking Your Brand: How to Use Amazon Paid Search to Capture Sales With a Messy Third Party Channel
If you are an established national brand that sells on Amazon, you have likely encountered challenges with Third Party (3P) sellers.
4 min readHow to Get Started With Walmart Advertising
Here is a checklist of things to consider as you launch advertising campaigns on Walmart.com.
6 min readWhere eCommerce Stands for the Remainder of 2020
Beyond the broad trends, we looked at several categories’ effects from COVID and their outlook for the remainder of the year.
3 min readFour Key Differences Between Amazon and Walmart
From bidding to metrics, we lay out the key differences between Amazon and Walmart in this post.
5 min readHow Brands can (and should) use Amazon Posts in 2020
Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.
5 min readHow to Grow Your Walmart.com Sales With 2-Day Delivery
We’re here to explain what exactly Walmart’s fast delivery program entails, benefits, and how to get started.
4 min readNew Exclusive Search Placements for Amazon Private Label Products
As they become more disruptive in their promotion of Private Label products, having a robust paid search strategy will be more critical than ever.
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