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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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5 min readNew Hourly Data Upgrade: Major Dayparting Support for Walmart Advertisers
This post takes a deep dive into Pacvue's new hourly data upgrade to its dayparting tool and covers some use cases for Walmart advertisers.
4 min readKey Insights and Tips from Amazon Prime Day 2022
Our biggest takeaways from Amazon Prime Day 2022, including Search and DSP advertising, as well as some key tips and tricks for future planning.
4 min readPreventing Revenue Leakage for Your eCommerce Business
This post highlights some of the most frequent challenges facing vendors that result in a ton of revenue leaked from their businesses, and what to do about them.
2 min readAnnouncing General Availability of Pacvue for Kroger On-site Advertising
Pacvue expands retail media offering for brands to manage their Kroger Product Listing Ads.
2 min readQuick Tips for Amazon Prime Day 2022
This post walks through some key points to pay extra attention to and how Pacvue tools can help make Prime Day 2022 prep easier.
2 min readAnnouncing Pacvue Commerce and Advertising Integration
Pacvue brands can now utilize the only solution in the market that fully integrates Advertising and Commerce for Amazon—Sales, Operations, Supply Chain, Finance, and Commerce.
3 min readA Complete Conquest Advertising Guide for Retailers
This blog looks at 8 popular eCommerce platforms, along with a deep dive into Amazon and Walmart, so you know the rules to conquest advertising each one for omnichannel success.
2 min readAmazon Prime Day Strategies to Increase Sales
This post covers strategies and areas to look after when preparing for this year’s epic Amazon Prime Day shopping event.
4 min readTop 5 eCommerce Analytics Tools for Growth in 2022
Read this article to find everything about eCommerce analytics, metrics and best practices. Improve your conversion rate and data dashboards with Pacvue.
4 min readAppearances Matter: How Beauty Brands Can Reach More Customers with Omnichannel Media
Learn about the most fascinating statistics, trends, consumer behavior patterns, and ad types to take advantage of Omnichannel media.
3 min readReducing Advertising Costs and Increasing Brand Awareness with Walmart Second-Price Auction
In this post, we provide some initial key learnings and benefits for advertisers since Walmart Connect transitioned over to Second-Price Auction.
2 min readPacvue Integrates Amazon Marketing Stream
Pacvue has integrated Amazon Marketing Stream to provide more detailed reporting, near real-time recommendations, and faster optimizations to improve campaign performance.
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