Empowering commerce with actionable insights for success
Learn new strategies and discover fresh ideas to empower your team.
Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
Read more
EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
Read more
4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
Read more
5 min readHow to Deliver Precise Audience Targeting for Amazon Advertisers
For enterprise brands and agencies, the quest for precise audience targeting via Amazon DSP has been an ongoing challenge. In a sea of potential customers, how do you ensure that your ads reach the right people, at the right time, with the right message? The lack of a reliable solution often leads to wasted resources, […]
3 min readSubscribe and Save (and Succeed): Navigating Common eCommerce Pitfalls
In the ever-adapting realm of eCommerce, Amazon’s Subscribe and Save program stands out as a golden ticket for brands. It’s an invitation to build customer trust and assure consistent revenue. However, like any golden ticket, it comes with its unique set of puzzles for sellers and media buyers. Here are the two biggest problems eCommerce […]
2 min readAmazon (Then and Now): Insights from Melissa Burdick
In a recent interview, Melissa shared her unique insights and experiences on the platform's evolution, speaking with Joie Roberts on Fearless Sellers: The Women of Amazon.
5 min readPrep for Prime Day 2023: Strategies for Brand Success
As brand marketers, understanding the dynamics of Prime Day and developing effective strategies is crucial to seizing the opportunities presented during Prime Day. This year, Amazon has confirmed a date for Prime Day 2023, starting at 3 a.m. EDT from July 11-12 and spanning multiple countries across the globe. EMarketer’s latest Insider Intelligence report reveals […]
2 min readPacvue Transforms Insights Delivery with New AI-Powered Solution, Pacvue XL Copilot
The Industry-first offering generates Excel-based data analysis and charts on demand to enhance the way brands manage and analyze commerce data
3 min readCreate, Don’t Wait for Industry Standard KPIs in Retail Media and eCommerce
What is driving KPI standardisation across retail media, why full-funnel tracking is now table stakes and the role of retailers
6 min readSix-Step Playbook: How to Prepare for Prime Day 2023
How to set your brand up for a successful Prime Day 2023.
3 min readMaximize Retail Success: Comparing Walmart Fulfillment Services vs. Amazon FBA
How do Amazon and Walmart stack up? What are their unique advantages? And which one should you choose for your business?
5 min readTips for Actionable AI: Harnessing the Power of AI for Enterprise ECommerce Growth
In this blog, we’ll discuss the impact of AI in eCommerce efforts to propel valuable strategies, practitioner-level tools, and optimizations,
2 min readPacvue Expands Advertising Partnership with Instacart to Support New Shoppable Ad Formats
Platform now offers seamless connection to Instacart's Display & Video API, unlocking new opportunities to engage consumers with immersive content.
4 min readAmazon DSP vs. Sponsored Display in 2023
Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.
2 min readHarnessing Incrementality in Enterprise eCommerce and Retail
Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.
Awards & Recognitions
