Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.
Closing the Loop in a Fragmented Media Ecosystem
The traditional marketing funnel is broken. Discover how fragmentation, convergence, and AI are reshaping commerce media—and what replaces the funnel now.
Read more
Beyond the Dashboard: Why TikTok’s True Impact Goes Unmeasured
More people are discovering products on TikTok, researching on Amazon, and buying through either platform. Yet most platform measurement tools were built for a world where each channel operated independently. TikTok shows you TikTok conversions. Amazon shows you Amazon sales. But neither provides a solution to answer the question every CMO is asking: What is […]
Read more
How MCP Is Reshaping Retail Media Strategy
Enterprise retail media teams now manage 15 to 40 platforms, up from 5 to 8 a decade ago. Managing that many was feasible when brands had dedicated analysts and time to compile reports. It’s becoming impossible now. The problem isn’t the platforms themselves. It’s the question that comes from having that many: How do you […]
Read more
3 minutes
February 7 Weekly Retail Roundup
Catch up on this week’s news, including: Havas acquiring Channel Baker, Grocery omnichannel reaching 90% penetration, and a new cross-retailer share of voice tool.
11 minutes
Best Practice Guide: How to Make Your eCommerce Data Work for You in 2025
Learn how ecommerce data and AI-driven insights can boost ad performance, cut waste, and maximize ROI in 2025.
3 minutes
January 31 Weekly Retail Roundup
Catch up on this week’s news, including: New AI solutions from Amazon and OpenAI, Microsoft shares its commitment to Commerce media, and Instacart tackling the Superbowl
8 minutes
The Exit – Episode 5: Kiri Masters
In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.
3 minutes
January 24 Weekly Retail Roundup
Catch up on this week’s news, including: Target outperforming this holiday season, Germany eCommerce on the rise, and Amazon DSP aims for top overall programmatic. Retail Media News
3 minutes
January 17 Weekly Retail Roundup
Catch up on this week’s news, including Huge growth projected for retail media, Temu potentially launching on-site advertising, and IAB expanding their gold standard
7 minutes
The Exit – Episode 4: Juan Mejia
In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.
6 minutes
Five Ways Brands Can Keep Shoppers Engaged All Year Long
With holiday promotions behind us, leverage these 5 expert-backed tips for sustaining engagement all year long.
4 minutes
January 10 Weekly Retail Roundup
Catch up on this week’s news, including Amazon expanding its ad tech services, CES 2025 key takeaways, and Albertson's newly available API.
6 minutes
Keeping Your Ad Strategy Healthy, Happy, and Profitable in 2025
Ensure your 2025 ad strategy is in good health by following these practical, expert-approved best practices.
5 minutes
How to Use Predictive Tools for Post-Holiday Amazon Inventory Management
Discover how Pacvue's predictive tools simplify post-holiday Amazon inventory management - forecast demand and recover lost revenue in 2025.
6 minutes
How to Perform a Post-Holiday Incrementality Analysis
Discover how to perform a post-holiday incrementality analysis to measure iROAS, optimize ad spend, and boost profitability in 2025.
Awards & Recognitions
