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How to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue
Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.
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Top Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
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Reach New Audiences with Amazon Streaming TV and Sponsored TV
Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands. According to Insider Intelligence, over 115 million households […]
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6 min readSix-Step Playbook: How to Prepare for Prime Day 2023
How to set your brand up for a successful Prime Day 2023.
3 min readMaximize Retail Success: Comparing Walmart Fulfillment Services vs. Amazon FBA
How do Amazon and Walmart stack up? What are their unique advantages? And which one should you choose for your business?
5 min readTips for Actionable AI: Harnessing the Power of AI for Enterprise ECommerce Growth
In this blog, we’ll discuss the impact of AI in eCommerce efforts to propel valuable strategies, practitioner-level tools, and optimizations,
2 min readPacvue Expands Advertising Partnership with Instacart to Support New Shoppable Ad Formats
Platform now offers seamless connection to Instacart's Display & Video API, unlocking new opportunities to engage consumers with immersive content.
4 min readAmazon DSP vs. Sponsored Display in 2023
Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.
3 min readAccelerate on Amazon Despite Austerity in Europe
Why brands with full-funnel, cross-retailer strategies and cross-platform promotion will win in European Retail Media and eCommerce
2 min readHarnessing Incrementality in Enterprise eCommerce and Retail
Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.
4 min readThe Future of AI in Ecommerce: Tools, Strategies, and Challenges for Brands and Agencies
This blog discusses the increasing role of AI in eCommerce and dives into the tools, strategies, and challenges brands should consider to further grow market share.
2 min readBoosting Profitability with Effective Amazon Strategy
Explore expert insights from Caterina Dragà, Amazon Marketing Specialist at FordeBaker, as she shares effective strategies to boost profitability and improve organic rank for eCommerce brands in an increasingly competitive landscape.
3 min readElevate Your European Amazon Game: Pacvue Commerce & Ads for Increased Profits
Selling on Amazon Europe presents opportunities and challenges, but Pacvue Commerce & Ads offers a comprehensive solution to optimize brands' online presence, overcome obstacles, and achieve profitability and revenue growth in the European market.
4 min readThe Evolution of Search: AI’s Impact on eCommerce
The evolution of search technology is shaping the future of eCommerce brands. In this article, we delve into the history of search and provide strategies on how to prepare your eCommerce brand for the future.
4 min readDecoding the Disrupted Consumer with Lauren Fernandes
Lauren Fernandes, NIQ's Global Director of Thought Leadership, sheds light on the era of the disrupted consumer, sharing insights observed in 2023, including the effects of inflation, cost of living, and recessionary mindset on consumer spending.
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