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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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2 minutesPacvue Recognized as an Amazon Ads Partner Awards UK Finalist
We are excited to share that Pacvue has been recognized as a UK finalist for the 2021 Amazon Ads Partner Awards in both the Scaled Technology Award and Innovation Award categories.
4 minutesHarnessing the Growing Power of Retail Media in 2022
In this blog, we highlight everything from ad formats to building an omnichannel strategy and creating a loyal consumer base, all using the power of retail media.
5 minutesKey Learnings from Cyber 5 2021
The data is in, and it shows that Black Friday and Cyber Monday have informally become terms for a months-long deal event. Check out some of this year's top performance trends.
7 minutesAmazon Search and Display: Better Together
Many brands are seeing huge success when combining Amazon sponsored ads and display advertising in an effective strategy to reach new audiences and increase overall sales.
4 minutesOptimization Tips Using Pacvue for Cyber 5 and the Holidays
The holiday season is finally here, so we pulled together a quick checklist for advertisers using Pacvue to maximize their campaign performance during the Cyber 5 holiday weekend.
2 minutesUpdates to Instacart Ads Library Manager
Instacart announced a few substantial updates to its Library Manager as they recognize accurate and high-quality product content is key to a successful eCommerce strategy.
5 minutesCoping with Q4 Headwinds
Supply-chain disruptions and other challenges such as commodity prices and out-of-stock issues have all impacted sellers in Q4. Here's what you can do to manage these constraints.
1 minuteSetting Up Pacvue Before You Leave for Vacation
Planning on taking some time off? Here's a quick checklist of Pacvue settings that you may want to configure before leaving for vacation.
4 minutesAmazon Sponsored Display Ads for Twitch
Amazon announced that it will start placing Sponsored Display ads, more commonly known as banner ads, inside Twitch livestreams.
4 minutesAdvanced Techniques to Grow Your Business Using Sponsored Display
Learn how to dial up the impact of your Sponsored Display campaigns with targeting techniques and new custom creative solutions from Amazon Advertising.
7 minutesHow to Localize Your Product Listings on Amazon Europe (And Why You Should!)
Localization goes beyond language translation and is critical to succeeding on European marketplaces. e-Comas takes a close look at what localization is and why it’s so important.
3 minutesPacvue Joins Assembly to Build the Future of eCommerce
Pacvue joins Assembly, a connected eCommerce software and data platform, furthering our mission to build the future of eCommerce and help brands win.
Awards & Recognitions
