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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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6 minutesTop 5 eCommerce Analytics Tools for Growth in 2022
Read this article to find everything about eCommerce analytics, metrics and best practices. Improve your conversion rate and data dashboards with Pacvue.
6 minutesAppearances Matter: How Beauty Brands Can Reach More Customers with Omnichannel Media
Learn about the most fascinating statistics, trends, consumer behavior patterns, and ad types to take advantage of Omnichannel media.
2 minutesPacvue Integrates Amazon Marketing Stream
Pacvue has integrated Amazon Marketing Stream to provide more detailed reporting, near real-time recommendations, and faster optimizations to improve campaign performance.
3 minutesReducing Advertising Costs and Increasing Brand Awareness with Walmart Second-Price Auction
In this post, we provide some initial key learnings and benefits for advertisers since Walmart Connect transitioned over to Second-Price Auction.
5 minutesInstacart Brand Pages: Everything We Know So Far
Learn more about creating virtual real estate for your brand and how to make the most of it, best practices for advertisers, and future upgrade plans from Instacart.
7 minutes8 Effective Ways to Promote Your Amazon Products and Drive More Sales
In this guest post, you will learn some best practices that will enhance the visibility of your product listing on Amazon and boost sales.
5 minutesWeeks of Cover: Preventing Out of Stock Inventory, Lost Sales and SEO Ranking
The Weeks of Cover metric helps merchandising managers think of inventory in terms of time. By keeping a close eye on WoC, you can avoid inventory stock outs and lost sales.
6 minutesShoptalk Europe 2022 Recap: Grocery Retail Media, Shopper Marketing, and More
Key takeaways from Shoptalk Europe on current trends in online grocery, shopper marketing, omnichannel data sources, and many more hot topics in the industry today.
5 minutesHow to Win the Amazon Buy Box
In this post, we will show you how to greatly increase your odds of winning the Amazon Buy Box and get that number one spot as the highest-ranked seller!
3 minutesPacvue Partners with Albertsons Media Collective to Deliver On-Site Advertising
We are excited to announce that Pacvue has partnered with Albertsons Media Collective, the retail media arm for Albertsons Companies, to expand access to on-site advertising.
5 minutesHow Does the Amazon Buy Box Work?
In this post, we highlight how the Amazon Buy Box section featured on the right side of a listing works, and the many variables that factor into the algorithm.
4 minutesHow to Prepare for Walmart Connect Second-Price Auction
This post is all about how a second-price auction on Walmart Connect works, how it affects advertisers, and some best practices on how to win second-price auctions.
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