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Pacvue Expands Advertising Partnership with Instacart to Support New Shoppable Ad Formats

Pacvue, the industry’s first commerce acceleration platform, today announced an expanded partnership with Instacart Ads to offer new ad formats. Their combined capabilities equip brands to drive more sales on the Instacart platform through targeted retail media advertising.

As part of the agreement, Pacvue now has direct access to the Instacart Display & Video API to help brands drive visibility and sales through engaging shoppable experiences on the Instacart platform. With the integration, advertisers can manage their Instacart Shoppable Video and Display ads through Pacvue for seamless optimization, budget management and consolidated reporting with their other sponsored advertising campaigns.    

“We’re always on the lookout for partners who can bring their expertise and industry insights to the table, and execute successful advertising strategies for our brand partners,” said Suzanne Skop, Head of Agency Partnerships at Instacart. “That’s why we’re excited to continue our work with Pacvue – a major player in the field, whose platform empowers brands to harness the full potential of Instacart Ads to stay on the cutting edge and achieve great results.

Through the expanded partnership, Pacvue and Instacart will jointly pursue development opportunities. Members of the Pacvue team have completed Instacart training to provide best-in-class campaign management support to clients.    

“We’re honored to be able to call Instacart a close partner of Pacvue for nearly three years and counting,” said Melissa Burdick, President at Pacvue. “As the retail media needs of brands become more omnichannel, full-funnel and targeted, we’re looking forward to continuing to bring innovative advertising solutions to market with Instacart.”  

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Instacart recently named Pacvue a Preferred API Partner, demonstrating the expertise, connectivity and strength of Pacvue’s technology. Pacvue first announced its partnership with Instacart in September 2020, during a period of rapid growth in the grocery delivery industry. Pacvue was one of the first solutions to marketing with API advertising campaign management on Instacart. Both companies continue to partner on events, webinars and product training sessions designed to drive the industry forward through education. Pacvue’s President Melissa Burdick has also joined the Instacart Advisory Council.

About Pacvue

Pacvue is the industry’s first commerce acceleration platform, integrating operations, retail media and measurement. The advanced platform supports more than $150 billion in GMV, gives businesses goal-driven insights in real-time, and pinpoints the most impactful moves brands can make to lead in their category. Founded in 2018 and headquartered in Los Angeles, Pacvue helps companies move faster through their commerce journey.


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