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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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2 min readUnlocking European Growth with Amazon EEA
This post covers Amazon's newly launched European Expansion Accelerator (EEA) program, what it offers, strategies to gain a competitive advantage, and how Pacvue’s Commerce Acceleration Platform can supercharge your growth in Europe.
2 min readDemystifying Amazon DSP Metrics: A Conversation with Kiri Masters
Kiri Masters of Acadia discusses how brands can level up their Amazon DSP metrics and track incremental growth more effectively with Amazon Marketing Cloud (AMC).
3 min readQ1 2023 Commerce Review: Key Takeaways and Trends
Key updates, product releases, and positive changes from Pacvue and the industry in Q1 2023.
2 min readPacvue Unveils the Industry’s First Commerce Acceleration Platform
Pacvue, the commerce acceleration company, announces its rebrand and the delivery of a new integrated suite that combines marketplace operations, retail media activation, and measurement into a single platform.
< 1 min readMaximizing Commerce Potential: Pacvue’s Bold New Look
Maximize your commerce potential. We're thrilled to unveil our new company-wide rebrand.
3 min readWhat You Need to Know About Amazon’s New Streamlined FBA Capacity Management System
Amazon's new FBA Capacity Management System streamlines giving sellers greater capacity limits, more control, and visibility over their inventory and supply chain.
3 min readUncovering the Power of Rakuten: Your Key to Japan’s Booming Ecommerce Market
This post covers how to expand your eCommerce brand into Japan's booming market on the Rakuten marketplace.
3 min readThe Rising Popularity of Amazon Marketing Cloud and How Pacvue Makes It More Actionable
This post details why AMC has grown so popular, new features brands can consider, and how Pacvue’s AMC dashboard is giving advertisers competitive advantages in their categories.
2 min readBloomberg Technology: What Does Amazon’s Q4 Earnings Mean for Advertising?
Pacvue's Co-Founder and President Melissa Burdick shared her insights on Amazon's Q4 earnings and advertising growth on Bloomberg Technology.
2 min readBridging the Gap: Connecting Retail and Commerce Data
Key strategies to align teams across enterprise data to drive short-term revenue growth and long-term brand growth.
4 min readMaximize Walmart Advertising Potential with Variant Bidding
Walmart advertisers can now use Walmart Variant Bidding to promote various product variants, which enhances product listings for both shoppers and advertisers.
11 min readThe Ultimate Amazon FBA Inventory Management Planning Guide
How to use Amazon’s Inventory Performance Index (IPI) score to create an FBA inventory planning strategy.
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