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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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8 minutesPrep for Prime Day 2023: Strategies for Brand Success
As brand marketers, understanding the dynamics of Prime Day and developing effective strategies is crucial to seizing the opportunities presented during Prime Day. This year, Amazon has confirmed a date for Prime Day 2023, starting at 3 a.m. EDT from July 11-12 and spanning multiple countries across the globe. EMarketer’s latest Insider Intelligence report reveals […]
2 minutesPacvue Transforms Insights Delivery with New AI-Powered Solution, Pacvue XL Copilot
The Industry-first offering generates Excel-based data analysis and charts on demand to enhance the way brands manage and analyze commerce data
5 minutesCreate, Don’t Wait for Industry Standard KPIs in Retail Media and eCommerce
What is driving KPI standardisation across retail media, why full-funnel tracking is now table stakes and the role of retailers
10 minutesSix-Step Playbook: How to Prepare for Prime Day 2023
How to set your brand up for a successful Prime Day 2023.
5 minutesMaximize Retail Success: Comparing Walmart Fulfillment Services vs. Amazon FBA
How do Amazon and Walmart stack up? What are their unique advantages? And which one should you choose for your business?
7 minutesTips for Actionable AI: Harnessing the Power of AI for Enterprise ECommerce Growth
In this blog, we’ll discuss the impact of AI in eCommerce efforts to propel valuable strategies, practitioner-level tools, and optimizations,
3 minutesPacvue Expands Advertising Partnership with Instacart to Support New Shoppable Ad Formats
Platform now offers seamless connection to Instacart's Display & Video API, unlocking new opportunities to engage consumers with immersive content.
6 minutesAmazon DSP vs. Sponsored Display in 2023
Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.
2 minutesHarnessing Incrementality in Enterprise eCommerce and Retail
Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.
4 minutesAccelerate on Amazon Despite Austerity in Europe
Why brands with full-funnel, cross-retailer strategies and cross-platform promotion will win in European Retail Media and eCommerce
6 minutesThe Future of AI in Ecommerce: Tools, Strategies, and Challenges for Brands and Agencies
This blog discusses the increasing role of AI in eCommerce and dives into the tools, strategies, and challenges brands should consider to further grow market share.
3 minutesBoosting Profitability with Effective Amazon Strategy
Explore expert insights from Caterina Dragà, Amazon Marketing Specialist at FordeBaker, as she shares effective strategies to boost profitability and improve organic rank for eCommerce brands in an increasingly competitive landscape.
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