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Learn new strategies and discover fresh ideas to empower your team.

Strategy & Trends
Read time 5 min read
July 3, 2023

How to Deliver Precise Audience Targeting for Amazon Advertisers

For enterprise brands and agencies, the quest for precise audience targeting via Amazon DSP has been an ongoing challenge.  In a sea of potential customers, how do you ensure that your ads reach the right people, at the right time, with the right message? The lack of a reliable solution often leads to wasted resources, […]

Strategy & Trends
Read time 3 min read
June 30, 2023

Subscribe and Save (and Succeed): Navigating Common eCommerce Pitfalls

In the ever-adapting realm of eCommerce, Amazon’s Subscribe and Save program stands out as a golden ticket for brands. It’s an invitation to build customer trust and assure consistent revenue. However, like any golden ticket, it comes with its unique set of puzzles for sellers and media buyers. Here are the two biggest problems eCommerce […]

Data & Insights
Strategy & Trends
Read time 2 min read
June 26, 2023

Amazon (Then and Now): Insights from Melissa Burdick

In a recent interview, Melissa shared her unique insights and experiences on the platform's evolution, speaking with Joie Roberts on Fearless Sellers: The Women of Amazon.

Data & Insights
Strategy & Trends
Read time 5 min read
June 26, 2023

Prep for Prime Day 2023: Strategies for Brand Success

As brand marketers, understanding the dynamics of Prime Day and developing effective strategies is crucial to seizing the opportunities presented during Prime Day. This year, Amazon has confirmed a date for Prime Day 2023, starting at 3 a.m. EDT from July 11-12 and spanning multiple countries across the globe. EMarketer’s latest Insider Intelligence report reveals […]

Product Updates
Read time 2 min read
June 20, 2023

Pacvue Transforms Insights Delivery with New AI-Powered Solution, Pacvue XL Copilot

The Industry-first offering generates Excel-based data analysis and charts on demand to enhance the way brands manage and analyze commerce data

Data & Insights
Strategy & Trends
Read time 3 min read
June 19, 2023

Create, Don’t Wait for Industry Standard KPIs in Retail Media and eCommerce

What is driving KPI standardisation across retail media, why full-funnel tracking is now table stakes and the role of retailers

Strategy & Trends
Read time 6 min read
June 15, 2023

Six-Step Playbook: How to Prepare for Prime Day 2023

How to set your brand up for a successful Prime Day 2023.

Strategy & Trends
Read time 3 min read
June 13, 2023

Maximize Retail Success: Comparing Walmart Fulfillment Services vs. Amazon FBA

How do Amazon and Walmart stack up? What are their unique advantages? And which one should you choose for your business?

Strategy & Trends
Read time 5 min read
June 8, 2023

Tips for Actionable AI: Harnessing the Power of AI for Enterprise ECommerce Growth

In this blog, we’ll discuss the impact of AI in eCommerce efforts to propel valuable strategies, practitioner-level tools, and optimizations,

Product Updates
Retailer News
Read time 2 min read
June 6, 2023

Pacvue Expands Advertising Partnership with Instacart to Support New Shoppable Ad Formats

Platform now offers seamless connection to Instacart's Display & Video API, unlocking new opportunities to engage consumers with immersive content.

Data & Insights
Strategy & Trends
Read time 4 min read
June 1, 2023

Amazon DSP vs. Sponsored Display in 2023

Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.

Data & Insights
Strategy & Trends
Read time 2 min read
May 23, 2023

Harnessing Incrementality in Enterprise eCommerce and Retail

Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.

Awards & Recognitions