Empowering commerce with actionable insights for success
Learn new strategies and discover fresh ideas to empower your team.
How to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue
Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.
Read more
Top Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
Read more
Reach New Audiences with Amazon Streaming TV and Sponsored TV
Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands. According to Insider Intelligence, over 115 million households […]
Read more
2 min readAmazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
5 min readSponsored Display: Amazon’s Newest Ad Unit
Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.
4 min readHow to Prepare Your Advertising for Prime Day 2020
Strategies you can use for this year's Prime Day
6 min readWhat Prime Day can Teach Advertisers about Preparing for Q4
Having once again set a new high bar for Amazon sales – what can advertisers learn from the event to help them win on Black Friday?
4 min readInvest Smarter on Prime Day: 4 Marketing Strategies
On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.
2 min readTop 5 Learnings from Salsify’s DTS 2019
Pacvue President Melissa Burdick led a panel discussion on “Advertising on Amazon for Maximum Impact”
< 1 min readWalmart Media Group Expands Sponsored Search Offering through Walmart Advertising Partners Program
Brands can tap into Walmart’s shopper footprint to get the the right sponsored ad experience, to the right shopper at the right moment through partners like Pacvue.
< 1 min readRetail Dive: WSJ: Amazon tests private label pop-ups on product pages
from an article that originally appeared in Retail Dive
3 min readHow to Use Amazon’s New Advertising Unit to Boost Your Business
The exciting new feature with the Sponsored Display ad is the ability to retarget shoppers who have viewed a detail page off of Amazon ad placements.
3 min readBenchmarking Ad Performance on Walmart versus Amazon
In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.
4 min readHow to Set Up Effective Back to School Campaigns
This year’s Back to School season is going to be unique.
Awards & Recognitions
