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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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5 minutesHow to Get Started with Amazon DSP Advertising
Amazon DSP Advertising can enhance shopper engagement and drive traffic directly to a brand or product detail page.
7 minutes8 Ways a 3PL Can Help Mitigate Supply Chain Issues in 2022
We shouldn’t expect issues like paralyzed ports, higher freight rates, and mass worker exodus to resolve anytime soon. Learn how 3PL can help mitigate supply chain issues in 2022.
7 minutesHow to Use AMC to Meet DSP Campaign Goals
This post will educate you on the power of leveraging Amazon Demand-side platform (DSP) with the Amazon Marketing Cloud (AMC) to help you meet your DSP campaign goals.
4 minutesShoptalk 2022 Recap: Social Commerce, Unified Retail Media, and More
Key takeaways from Shoptalk 2022 around current trends in retail media, social commerce, and the ever-growing need to consolidate data and improve retail capabilities.
4 minutesKey eCommerce Takeaways from National Products Expo West
This year’s National Products Expo West conference was an opportunity for thousands of brands to showcase the best of their talent and innovations. Here's a recap from the event.
2 minutesPacvue Becomes First Software Provider to Offer Advertising via Bol.com
The new API helps sales partners and vendors scale their eCommerce advertising on the growing European marketplace.
5 minutesProsper Show Recap: Maximize Sales and Profitability with Walmart Connect
If you weren’t able to make the trip out to Las Vegas for the Prosper Show, here are some of the most interesting takeaways from Melissa Burdick's discussion on Walmart Connect.
2 minutesPacvue Partners with Kroger Precision Marketing for On-site Advertising
Pacvue is ecstatic to be among the first three approved advertising partners working with Kroger to buy product listing ads on Kroger eCommerce sites.
5 minutesVAT Changes in 2022: VAT Rates Worldwide, UK Regulations and More
The importance of observing VAT rate changes in western countries for eCommerce sellers is evident. Read more on changes that greatly impact VAT duties as well as profit margins.
5 minutesTop Tips for Amazon Sellers
This blog covers campaign optimization practices for sellers, an overview of Amazon’s brand registry program, automating inventory management, and some of Amazon’s newest features.
8 minutes4 Step Approach to Building an Amazon Advertising Strategy
Building an Amazon advertising strategy from scratch might sound daunting, but these four steps break it down.
14 minutesHow to Sell on Amazon Canada
This guest post by AMZ Prep is all about the advantages of expanding to Amazon Canada, and how to get set up as a seller.
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