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Retailer News
Strategy & Trends
Read time 3 min read
August 8, 2022

Using Amazon Marketing Cloud for Multi-touch Attribution

This post outlines how to more accurately measure holistic ad performance using Amazon Marketing Cloud.

Product Updates
Read time 2 min read
August 4, 2022

Create Data-Driven Walmart Marketing Campaigns with New Category Intelligence in Pacvue Product Center

The intro of Walmart Category Intelligence and the Pacvue Product Center allows advertisers to focus on creating data-driven strategies without spending days harvesting keywords.

Strategy & Trends
Read time 5 min read
August 2, 2022

How CPG Brands Grow Omnichannel Market Share and Maintain Profits

A day in the life of an agency managing a major CPG customer.

Strategy & Trends
Read time 3 min read
August 1, 2022

What Price Localization Is and Why You Should Be Using It

This guest post highlights how price localization works and some tips you can use for your business as part of your localization strategy in any market around the globe.

Product Updates
Retailer News
Read time 3 min read
July 27, 2022

Kroger and Pacvue Expand with On-site Advertising

This blog gives an overview of Kroger, its advertising opportunities for brands, and the collaboration with Pacvue as an API Partner.

Retailer News
Read time 2 min read
July 26, 2022

Pacvue Named 2022 Sammys Award Winner for Organization of the Year

Award win highlights Pacvue's industry-leading eCommerce optimization solutions, ongoing success and innovative leadership.

Strategy & Trends
Read time 4 min read
July 25, 2022

7 Best Practices for Successful Walmart Advertising

This blog covers Walmart Marketplace tips, including 7 best practices for successful Walmart advertising.

Product Updates
Read time 5 min read
July 19, 2022

New Hourly Data Upgrade: Major Dayparting Support for Walmart Advertisers

This post takes a deep dive into Pacvue's new hourly data upgrade to its dayparting tool and covers some use cases for Walmart advertisers.

Data & Insights
Retailer News
Strategy & Trends
Read time 4 min read
July 18, 2022

Key Insights and Tips from Amazon Prime Day 2022

Our biggest takeaways from Amazon Prime Day 2022, including Search and DSP advertising, as well as some key tips and tricks for future planning.

Strategy & Trends
Read time 4 min read
July 13, 2022

Preventing Revenue Leakage for Your eCommerce Business

This post highlights some of the most frequent challenges facing vendors that result in a ton of revenue leaked from their businesses, and what to do about them.

Product Updates
Retailer News
Read time 2 min read
July 11, 2022

Announcing General Availability of Pacvue for Kroger On-site Advertising

Pacvue expands retail media offering for brands to manage their Kroger Product Listing Ads.

Data & Insights
Strategy & Trends
Read time 2 min read
July 8, 2022

Quick Tips for Amazon Prime Day 2022

This post walks through some key points to pay extra attention to and how Pacvue tools can help make Prime Day 2022 prep easier.

Awards & Recognitions