5 minutesCookies Are Out, APIs Are in: The Major Sources of Ad Data in a Post-Cookie World
This guest blog post from e-Comas covers the major sources of ad data that brands should leverage in a post-cookie world.
4 minutesHow to Calculate and Improve Your eCommerce Product Profitability
This post covers how to calculate and improve the profitability of your eCommerce business.
5 minutes3 Popular Amazon PPC Ad Types and Online Retail Strategies for 2023
This post covers how paid search leads to better business results, the 3 types of PPC ads you should invest in, and 7 strategies that work on online retail platforms like Amazon.
4 minutesIntegrated Commerce for Enterprise CPG Retail Brands
This blog post covers the retail media network explosion, the side-effects of fractured data, and the advantages of creating and analyzing consolidated data for CPG retail brands.
4 minutes2022 Amazon PPC Ads Guide: Organizing Campaigns for Strategic Success
This blog post provides a 9-point retail media readiness checklist for your Amazon PPC strategy and advises how to organize your advertising campaigns to increase sales.
6 minutesInstacart Advertising Strategy: A Complete Guide for CPG Brands
This post covers what makes Instacart special, how you can advertise your brand's products on the platform, and performance tracking to expedite your growth.
6 minutesUsing Pacvue to Plan for Q4 2022 + Tips & Tricks
This article highlights best practices and tips for gearing up your brand for Q4 2022 events.
10 minutesHow CPG Marketing Professionals Increase Profit Trends
A day in the life of an eCommerce Sales Lead managing a major CPG brand.
4 minutes6 Ways to Drive Profitability and Incrementality with Pacvue Commerce + Pacvue Advertising Integration
This post highlights six use cases for how the Pacvue Commerce and Advertising integration can help your business drive incrementality and profitability.
5 minutesHow to Increase Visibility and Sales with Amazon Advertising Campaigns
This article covers 3 Amazon ad types, why the Amazon advertising platform has never been easier, and how brands can utilize Amazon automation to optimize their strategy.
4 minutesAmazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.
7 minutesA Walmart Sponsored Brands Advertising Guide
This article is all about the ad type, the requirements to begin leveraging it, who can use it, and the best practices Walmart advertisers should follow to get the most out of it.
Awards & Recognitions
