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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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5 minutesQ3 2021 CPC Report Recap
See what's new with Amazon Advertising, Pacvue, and a deep dive into the Q3 2021 CPC Report.
7 minutesWin Your Category: Make Smarter Decisions with Retail Media Triggers
Pacvue President & Co-Founder, Melissa Burdick, led an interesting session on the explosion of eCommerce and retail media at Advertising Week 2021 in New York City.
3 minutesPacvue Integrates with Amazon Marketing Cloud for Data-Driven Discovery
Pacvue now integrates with Amazon Marketing Cloud and brings AMC data to life with a self-service dashboard and a collection of standard, visualized reports.
4 minutesAmazon FBA Holiday Logistics and Inventory Best Practices
Staying current with Amazon policies and key dates for Holiday selling is a challenging task. Run AMZ highlights several key elements to maximize sales during the Holiday season.
3 minutesAnnouncing Pacvue Commerce for Total Ecommerce Management
We are excited to announce Pacvue Commerce, the total eCommerce solution enabling brands to grow their business across online marketplaces.
4 minutesWalmart Connect Sponsored Products API Update
Walmart Connect has several exciting updates to its Sponsored Products API, starting with an entirely new omni-channel platform that serves customers’ needs more efficiently.
8 minutesHow to Maximize New Amazon Ad Features for BFCM and the Holidays
The list of new Amazon ad features launched during 2021 is long. FordeBaker highlights 3 within the ad console that they consider are the most useful ones for the holiday season.
3 minutesUsing Pacvue During Q4 Inventory Challenges
With Q4 rapidly approaching, this blog post is all about how you can leverage Pacvue to overcome inventory constraints this holiday season.
2 minutesCommerce Live: Omnichannel, Debunked (Oct 13-14, 2021)
Commerce Live is back and bigger than ever. Profitero and MikMak have joined forces to tackle the industry’s latest buzz term: omnichannel. Join us for a two-day virtual event!
5 minutesNavigating Amazon Private Label Exclusive Search Placements
This is a follow-up to our August 2020 blog post ‘New Exclusive Search Placements for Amazon Private Label Products’ detailing the release of the new “from our brands” placements.
3 minutesDrive Brand and Product Discovery Using Amazon Posts (beta)
Amazon Advertising’s Posts, currently in beta, is a unique way to help drive brand and product discovery with curated lifestyle images in a shoppable feed on Amazon.
8 minutesHow Alcohol Brands Can Optimize Retail Media
With more people shopping online, now is the time for alcohol brands to shift to online marketplaces and new forms of advertising to reach customers.
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