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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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6 minutesEntering “The Maitrix” – Harnessing AI for Retail Media
In the recent webinar series by firstmovr, "The Maitrix", brought together retail media experts to discuss the impact of AI on our industry. We break down the most important takeaways from their third iteration.
4 minutes5 Takeaways from IAB’s Connected Commerce Webinar – Data Collaboration & Incrementality
Expert panelists across retail media unravel the intricacies of Data Clean rooms, Incrementality measurement methods, and how both of these measurement tools are changing our industry
6 minutesEU Commerce Deep Dive Series: UK Trends & Insights
The United Kingdom is a prominent player in the global eCommerce landscape, due to a population of over 67 million and an advanced digital infrastructure. With consumers increasingly turning to online platforms, the UK eCommerce market presents significant opportunities for brands and agencies aiming to grow their online presence. This article will delve into the […]
7 minutesAmazon Vendor Revenue Recovery: How 1P Sellers Reclaim Lost Revenue After Sales Events
Cyber 5 provides opportunities for sellers, as well as heightened risk. Make sure you're utilizing a proper Revenue Strategy to prevent losses during this sales season
4 minutesNovember 22 Weekly Retail Roundup
Catch up on this week’s news, including new benchmark reports, Walmart's massive contributions from their ads business, and new STV offerings from Warner Bros. Discovery
7 minutesWhat to Expect from the Holiday 2024 Retail Media Landscape
This holiday season, drive record-breaking success by leveraging these practical, data-driven strategies.
5 minutesSolving for Fragmentation with Data: 3 Keys to Sustainable Success
Discover the secret to driving revenue and slashing costs in an increasingly fragmented retail media landscape.
4 minutesNovember 15 Weekly Retail Roundup
Catch up on this week’s news, including what to expect in 2025, Google’s perspective on retail media networks, Instacart's new features, and insights from Prime Big Deal Days.
10 minutesSix Ways to Optimize your Amazon DSP Campaigns with Pacvue
Discover six key strategies to enhance ROAS, target New-to-Brand customers, and refine audience segments with Amazon DSP.
3 minutesThe Evolution of Retail Media: Insights from Pacvue & Criteo
Discover the trends driving retail media success in 2025 and beyond.
3 minutesNovember 8 Weekly Retail Roundup
Catch up on this week’s news, including what to expect in 2025, Google’s perspective on retail media networks, Instacart's new features, and insights from Prime Big Deal Days.
5 minutesTop Takeaways from Prime Big Deal Days, Target Circle Week, & Walmart Holiday Deals to Use for Cyber 5
Discover benchmark data from Prime Big Deal Days, Walmart Holiday Deals, & Target Circle Week to optimize your Cyber 5 strategy and drive Q4 success.
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