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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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3 min readMake the Most of Amazon Marketing Cloud (AMC) Data
This post covers the data available through AMC, how Pacvue integrates with AMC and supports advertisers, and how AMC changes the bigger picture for advertisers.
2 min readAnnouncing General Availability of Pacvue Commerce for End-to-End eCommerce Management
We are excited to announce the general availability of our end-to-end marketplace management platform, Pacvue Commerce.
3 min readThe Importance of Dayparting in Your Walmart and Amazon Advertising Strategy
This post covers the concept of dayparting, which is turning your ads off and on during certain parts of the day, and some key use cases for your Walmart and Amazon ad strategy.
3 min readUncover Omnichannel Growth on Walmart and Amazon
Discover similarities and differences in bid adjustments between Amazon and Walmart, best practices to create a holistic strategy, and an intro into new ad capabilities on Walmart.
3 min readHow to Get Started with Amazon DSP Advertising
Amazon DSP Advertising can enhance shopper engagement and drive traffic directly to a brand or product detail page.
5 min read8 Ways a 3PL Can Help Mitigate Supply Chain Issues in 2022
We shouldn’t expect issues like paralyzed ports, higher freight rates, and mass worker exodus to resolve anytime soon. Learn how 3PL can help mitigate supply chain issues in 2022.
5 min readHow to Use AMC to Meet DSP Campaign Goals
This post will educate you on the power of leveraging Amazon Demand-side platform (DSP) with the Amazon Marketing Cloud (AMC) to help you meet your DSP campaign goals.
3 min readShoptalk 2022 Recap: Social Commerce, Unified Retail Media, and More
Key takeaways from Shoptalk 2022 around current trends in retail media, social commerce, and the ever-growing need to consolidate data and improve retail capabilities.
3 min readKey eCommerce Takeaways from National Products Expo West
This year’s National Products Expo West conference was an opportunity for thousands of brands to showcase the best of their talent and innovations. Here's a recap from the event.
2 min readPacvue Becomes First Software Provider to Offer Advertising via Bol.com
The new API helps sales partners and vendors scale their eCommerce advertising on the growing European marketplace.
4 min readProsper Show Recap: Maximize Sales and Profitability with Walmart Connect
If you weren’t able to make the trip out to Las Vegas for the Prosper Show, here are some of the most interesting takeaways from Melissa Burdick's discussion on Walmart Connect.
2 min readPacvue Partners with Kroger Precision Marketing for On-site Advertising
Pacvue is ecstatic to be among the first three approved advertising partners working with Kroger to buy product listing ads on Kroger eCommerce sites.
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