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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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8 minutesThree Reasons Winning Top of Search Doesn’t Matter
While reach is an important component to a brand’s overall strategy, in this article we will focus solely on sales efficiency.
5 minutes4-Step Roadmap to Walmart Advertising Success
Walmart advertising best practices, 4-step Roadmap to Walmart Advertising success, and biggest differences between Walmart and Amazon ads.
5 minutesTikTok 101 and Opportunities for Brands
TikTok provides brands with the opportunity to create viral moments in a way that no other platform has ever done before.
3 minutesAdvertising Out-of-Stock Items: Tactics You Can Use Now
By staying flexible and implementing proactive advertising strategies, you can overcome supply chain-related bottlenecks.
4 minutesCommerceLive Q&A – Navigating Brand Growth through Paid Media
Answers to questions during Pacvue's session at the CommerceLive eCommerce virtual event.
1 minuteMay 2020 eCommerce Advertising Tactics Round-Up
Pacvue breaks down the most important changes to eCommerce this month and the tactics you should add to your advertising strategy in response.
7 minutesWhat Should You Do When Two of Your Brands Compete in the Same Space?
Manufacturers often face situations where they have two or more brands that compete in the same space or category
3 minutesAmazon Ads Strategy: Increased Consumption vs. Pantry Loading
The differences between increased consumption and 'pantry loading' and how these behaviors can impact inventory, sales, and ad budgets.
6 minutesCommerceLive Recap: How the Beauty Industry is Adapting
Takeaways from the CommerceLive session “Back to Basics: What to do When Consumers Shift from Luxury to Necessity.”
2 minutesResponsive eCommerce Creative: Looking at Amazon’s New Ad Format
Responsive eCommerce Creative (REC), an ad format that allows advertisers to generate an ad automatically and include up to 20 ASINs per creative
4 minutes10 Tips for Advertising Out-of-Stock Items on Amazon
There are several steps that you can take today to mitigate inventory risk and ensure that your advertising dollars go as far as possible.
15 minutesAmazon Ads Strategy: How to Respond to COVID-19
Brands will need to fully assess their current position, as well as the expected impact to their overall business for the foreseeable future.
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