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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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3 min readAccelerate on Amazon Despite Austerity in Europe
Why brands with full-funnel, cross-retailer strategies and cross-platform promotion will win in European Retail Media and eCommerce
2 min readHarnessing Incrementality in Enterprise eCommerce and Retail
Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.
4 min readThe Future of AI in Ecommerce: Tools, Strategies, and Challenges for Brands and Agencies
This blog discusses the increasing role of AI in eCommerce and dives into the tools, strategies, and challenges brands should consider to further grow market share.
2 min readBoosting Profitability with Effective Amazon Strategy
Explore expert insights from Caterina Dragà, Amazon Marketing Specialist at FordeBaker, as she shares effective strategies to boost profitability and improve organic rank for eCommerce brands in an increasingly competitive landscape.
3 min readElevate Your European Amazon Game: Pacvue Commerce & Ads for Increased Profits
Selling on Amazon Europe presents opportunities and challenges, but Pacvue Commerce & Ads offers a comprehensive solution to optimize brands' online presence, overcome obstacles, and achieve profitability and revenue growth in the European market.
4 min readThe Evolution of Search: AI’s Impact on eCommerce
The evolution of search technology is shaping the future of eCommerce brands. In this article, we delve into the history of search and provide strategies on how to prepare your eCommerce brand for the future.
4 min readDecoding the Disrupted Consumer with Lauren Fernandes
Lauren Fernandes, NIQ's Global Director of Thought Leadership, sheds light on the era of the disrupted consumer, sharing insights observed in 2023, including the effects of inflation, cost of living, and recessionary mindset on consumer spending.
3 min readNavigating Q1 2023 Advertising Insights, Commerce Benchmarks, and Performance Strategies
Q1 2023 recap of quarterly trends and strategies for success featuring Pacvue's CPC Report and webinar that covered advertising performance for Amazon, Walmart, and Instacart Ads.
2 min readUnlocking European Growth with Amazon EEA
This post covers Amazon's newly launched European Expansion Accelerator (EEA) program, what it offers, strategies to gain a competitive advantage, and how Pacvue’s Commerce Acceleration Platform can supercharge your growth in Europe.
2 min readDemystifying Amazon DSP Metrics: A Conversation with Kiri Masters
Kiri Masters of Acadia discusses how brands can level up their Amazon DSP metrics and track incremental growth more effectively with Amazon Marketing Cloud (AMC).
3 min readQ1 2023 Commerce Review: Key Takeaways and Trends
Key updates, product releases, and positive changes from Pacvue and the industry in Q1 2023.
2 min readPacvue Unveils the Industry’s First Commerce Acceleration Platform
Pacvue, the commerce acceleration company, announces its rebrand and the delivery of a new integrated suite that combines marketplace operations, retail media activation, and measurement into a single platform.
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