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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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2 min readResponsive eCommerce Creative: Looking at Amazon’s New Ad Format
Responsive eCommerce Creative (REC), an ad format that allows advertisers to generate an ad automatically and include up to 20 ASINs per creative
3 min readAmazon Ads Strategy: Increased Consumption vs. Pantry Loading
The differences between increased consumption and 'pantry loading' and how these behaviors can impact inventory, sales, and ad budgets.
5 min readCommerceLive Recap: How the Beauty Industry is Adapting
Takeaways from the CommerceLive session “Back to Basics: What to do When Consumers Shift from Luxury to Necessity.”
3 min readTop 5 Mistakes to Avoid with Walmart Advertising
These mistakes cost advertisers potential shoppers, higher CPC on their campaigns, lower visibility of their products, and an overall lower ROAS.
3 min read10 Tips for Advertising Out-of-Stock Items on Amazon
There are several steps that you can take today to mitigate inventory risk and ensure that your advertising dollars go as far as possible.
11 min readAmazon Ads Strategy: How to Respond to COVID-19
Brands will need to fully assess their current position, as well as the expected impact to their overall business for the foreseeable future.
2 min readKey Takeaways from the NYC E^Hackathon
David Zimmerman and Daniel Harris sit down to reminisce about their experience at the Hack, and their takeaways from the event.
6 min readTop Five Things to Know About Walmart Advertising
Advertising on Walmart? Here're the top 5 things that brands and advertisers should know.
6 min readGet Rich or Die Trying: Two Primary Approaches to Projecting your 2020 Amazon Marketing Spend
If, like many advertisers, you're in the midst of preparing for the challenge of projecting your ad spend and strategy for next year, we can help.
3 min readExpert Advice: Seven Top eCommerce & Marketing Podcasts
We’ve turned to a few eCommerce experts to find out what they’re listening to regularly.
3 min readHow to Use Share of Voice Data to Optimize Your Ad Strategy
SOV covers both effective competitor research and brand health measurement, and it can provide a lot of insights into how to plan your ad campaigns.
6 min readTop 6 Black Friday Cyber Monday Observations on Amazon
Another 5-day shopping extravaganza affectionately termed “Black Friday Cyber Monday” or “BFCM” for short has come and gone.
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