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Strategy & Trends
Read time 3 minutes
August 21, 2020

Amazon Ads Strategy: Increased Consumption vs. Pantry Loading

The differences between increased consumption and 'pantry loading' and how these behaviors can impact inventory, sales, and ad budgets.

Strategy & Trends
Read time 6 minutes
August 21, 2020

CommerceLive Recap: How the Beauty Industry is Adapting

Takeaways from the CommerceLive session “Back to Basics: What to do When Consumers Shift from Luxury to Necessity.”

Retailer News
Strategy & Trends
Read time 2 minutes
August 21, 2020

Responsive eCommerce Creative: Looking at Amazon’s New Ad Format

Responsive eCommerce Creative (REC), an ad format that allows advertisers to generate an ad automatically and include up to 20 ASINs per creative

Strategy & Trends
Read time 4 minutes
August 21, 2020

10 Tips for Advertising Out-of-Stock Items on Amazon

There are several steps that you can take today to mitigate inventory risk and ensure that your advertising dollars go as far as possible.

Strategy & Trends
Read time 15 minutes
August 21, 2020

Amazon Ads Strategy: How to Respond to COVID-19

Brands will need to fully assess their current position, as well as the expected impact to their overall business for the foreseeable future.

Strategy & Trends
Read time 4 minutes
August 21, 2020

Top 5 Mistakes to Avoid with Walmart Advertising

These mistakes cost advertisers potential shoppers, higher CPC on their campaigns, lower visibility of their products, and an overall lower ROAS.

Strategy & Trends
Read time 6 minutes
August 21, 2020

How to Get Started with Instacart Featured Products

Instacart Advertising 101: how to get started with Instacart featured products, how Instacart keyword bidding works, best practices, and more.

Strategy & Trends
Read time 7 minutes
August 21, 2020

Retaking Your Brand: How to Use Amazon Paid Search to Capture Sales With a Messy Third Party Channel

If you are an established national brand that sells on Amazon, you have likely encountered challenges with Third Party (3P) sellers.

Strategy & Trends
Read time 6 minutes
August 21, 2020

How to Get Started With Walmart Advertising

Here is a checklist of things to consider as you launch advertising campaigns on Walmart.com.

Strategy & Trends
Read time 9 minutes
August 21, 2020

Where eCommerce Stands for the Remainder of 2020

Beyond the broad trends, we looked at several categories’ effects from COVID and their outlook for the remainder of the year.

Strategy & Trends
Read time 4 minutes
August 21, 2020

Four Key Differences Between Amazon and Walmart

From bidding to metrics, we lay out the key differences between Amazon and Walmart in this post.

Strategy & Trends
Read time 6 minutes
August 21, 2020

How Brands can (and should) use Amazon Posts in 2020

Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.

Awards & Recognitions

Amazon AdTech Reseller Badge