With so many new online shoppers and potentially even more after Q4, how can brands maximize their reach, capture new-to-brand customers, and increase sales throughout 2021 on Walmart.com? Pacvue COO Mindy (Martin) Fashaw sat down with David Fenn, Head of SMB at Walmart Media Group, to discuss the advertising outlook for the year ahead, including:
-What shifts in customer behavior have you seen this year?
-How should brands be thinking about 2021 and where to allocate ad spend?
-How can brands better take advantage of Walmart’s growing omnichannel strategy?