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Product Updates
Read time 2 minutes
October 13, 2020

Pacvue XL 2.0 Expands Industry-First Excel Integration to Include Walmart, Instacart

This new update of Pacvue’s patent-pending Excel integration includes more advanced functionality and support across the Amazon, Walmart, and Instacart advertising marketplaces.

Strategy & Trends
Read time 1 minute
October 12, 2020

Bloomberg Interview: What to Watch for on Amazon Prime Day

Pacvue president and co-founder, Melissa Burdick, gives a preview of what to expect from Amazon.com Inc.'s retail bonanza, Prime Day, on "Bloomberg Technology."

Strategy & Trends
Read time 5 minutes
October 6, 2020

Q&A: Top Prime Day Tips from an Amazon Agency

In a recent interview, we spoke with Chris Mole and David Bradley from Molzi, a full-service Amazon agency, to discuss how they’re approaching Prime Day this year.

Strategy & Trends
Read time 5 minutes
September 23, 2020

CommerceLive Recap: Budget Fluidity is Key to Planning Your 2021 Ad Strategy

Recently, Pacvue President Melissa Burdick and COO Mindy Fashaw led a discussion on budget fluidity at CommerceLive 2020. Here are some key takeaways from the virtual conference.

Strategy & Trends
Read time 5 minutes
September 21, 2020

5 Last-minute Tips for a Successful Prime Day

A final checklist of last-minute tips for a successful Prime Day.

Strategy & Trends
Read time 4 minutes
September 16, 2020

Preparing for Success This Holiday Season

Here are a few best practice media methods for success during this Holiday, post-Prime Day.

Product Updates
Read time 3 minutes
September 11, 2020

Announcing Pacvue for Instacart: Programmatic Management for Featured Products

Today, Pacvue announced full campaign management capabilities for Instacart Featured Products advertising. Pacvue is one of the first to market with this solution.

Strategy & Trends
Read time 5 minutes
September 9, 2020

What US Brands Need to Know About Expanding into Amazon in Europe

How brands can successfully expand into the European marketplaces.

Strategy & Trends
Read time 5 minutes
September 8, 2020

Why Some SKUs Can’t Win Paid Search on Walmart

We are sharing some tips you can use to succeed in paid search on Walmart.

Strategy & Trends
Read time 6 minutes
August 29, 2020

Winning Better Together: Building a Cohesive Ad Strategy Across Marketplaces

Here are a few ways to build a cohesive strategy across Amazon, Walmart, and Instacart.

Data & Insights
Strategy & Trends
Read time 4 minutes
August 25, 2020

[Case Study] Marketing Agency Uses Pacvue to Improve Walmart Advertising Optimization and Reporting

After using Pacvue, an independent, creative marketing agency achieved a 65% increase in ROAS, and time savings of 45% fewer hours per week managing campaigns.

Strategy & Trends
Read time 6 minutes
August 21, 2020

How to Get Started with Instacart Featured Products

Instacart Advertising 101: how to get started with Instacart featured products, how Instacart keyword bidding works, best practices, and more.

Awards & Recognitions

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