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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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2 min readNumber one tool for Amazon Advertising according to David Zimmerman, PPC expert
According to David Zimmerman, PPC expert, Pacvue is the number one tool for Amazon Advertising.
5 min readWhy Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy
Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.
4 min readWalmart vs. Amazon: 5 Key Differences in Paid Search
You may be tempted to replicate your Amazon ad campaigns for the Walmart platform, but that would be your first mistake.
5 min readEarly Trends and Insights: Walmart.com Advertising
Here are some early benchmarks, trends and insights from the first few months of Pacvue’s partnership with Walmart.
5 min readQ&A: eCommerce Tips for the Beauty Industry
Rina Yashayeva, VP of Marketplace Strategy at Stella Rising, talks about how the beauty industry has changed, and what brands can do about it.
6 min readThree Reasons Winning Top of Search Doesn’t Matter
While reach is an important component to a brand’s overall strategy, in this article we will focus solely on sales efficiency.
3 min read4-Step Roadmap to Walmart Advertising Success
Walmart advertising best practices, 4-step Roadmap to Walmart Advertising success, and biggest differences between Walmart and Amazon ads.
3 min readTikTok 101 and Opportunities for Brands
TikTok provides brands with the opportunity to create viral moments in a way that no other platform has ever done before.
2 min readAdvertising Out-of-Stock Items: Tactics You Can Use Now
By staying flexible and implementing proactive advertising strategies, you can overcome supply chain-related bottlenecks.
3 min readCommerceLive Q&A – Navigating Brand Growth through Paid Media
Answers to questions during Pacvue's session at the CommerceLive eCommerce virtual event.
< 1 min readMay 2020 eCommerce Advertising Tactics Round-Up
Pacvue breaks down the most important changes to eCommerce this month and the tactics you should add to your advertising strategy in response.
5 min readWhat Should You Do When Two of Your Brands Compete in the Same Space?
Manufacturers often face situations where they have two or more brands that compete in the same space or category
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