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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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3 min readUncovering More Omnichannel Opportunities in 2022
In this article, we will highlight new retail media networks and key features launching in 2022 and beyond.
6 min read7 Worst-Case Scenarios and How to Avoid Them When Running a Store
Red Stag Fulfillment outlines some of the worst-case scenarios that businesses face along with some actionable tips on how to avoid risks while running your online store.
4 min readHow to Win with Amazon DSP Advertising Using Pacvue
Get more out of your Amazon DSP advertising management with an API connected platform like Pacvue, equipped with enhanced features to help brands. Read our blog for more.
2 min readPacvue Wins Three Stevie® Awards in 2022 American Business Awards®
We're proud to announce that Pacvue has won 3 Stevie® Awards from the 2022 American Business Awards, touting the company’s impressive growth trajectory and innovative leadership.
3 min readMake the Most of Amazon Marketing Cloud (AMC) Data
This post covers the data available through AMC, how Pacvue integrates with AMC and supports advertisers, and how AMC changes the bigger picture for advertisers.
2 min readAnnouncing General Availability of Pacvue Commerce for End-to-End eCommerce Management
We are excited to announce the general availability of our end-to-end marketplace management platform, Pacvue Commerce.
3 min readThe Importance of Dayparting in Your Walmart and Amazon Advertising Strategy
This post covers the concept of dayparting, which is turning your ads off and on during certain parts of the day, and some key use cases for your Walmart and Amazon ad strategy.
3 min readUncover Omnichannel Growth on Walmart and Amazon
Discover similarities and differences in bid adjustments between Amazon and Walmart, best practices to create a holistic strategy, and an intro into new ad capabilities on Walmart.
3 min readHow to Get Started with Amazon DSP Advertising
Amazon DSP Advertising can enhance shopper engagement and drive traffic directly to a brand or product detail page.
5 min read8 Ways a 3PL Can Help Mitigate Supply Chain Issues in 2022
We shouldn’t expect issues like paralyzed ports, higher freight rates, and mass worker exodus to resolve anytime soon. Learn how 3PL can help mitigate supply chain issues in 2022.
5 min readHow to Use AMC to Meet DSP Campaign Goals
This post will educate you on the power of leveraging Amazon Demand-side platform (DSP) with the Amazon Marketing Cloud (AMC) to help you meet your DSP campaign goals.
3 min readShoptalk 2022 Recap: Social Commerce, Unified Retail Media, and More
Key takeaways from Shoptalk 2022 around current trends in retail media, social commerce, and the ever-growing need to consolidate data and improve retail capabilities.
Awards & Recognitions
