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Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.
Q4 2024 Retail Media Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
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Accelerate Growth with Benchmark Data for Amazon in Europe
Ever wondered why Amazon continues to dominate the European retail market, capturing 80% of retail media budgets? Dive into our first-ever European CPC Report, with data from Pacvue and Helium 10. This report contains useful insights that reveal key industry trends, challenges, and opportunities that are shaping Amazon’s advertising landscape in Europe. In this report, […]
Outperform Your Competitors with Powerful Commerce Benchmark Data
How do you compare? To drive profitability and growth in a challenging retail media landscape, brands and agencies need industry insights that help them take action. Our Q1 2023 CPC Report offers: Knowledge is power. For high-performing brands and agencies, benchmarking is key to staying competitive. Our report merges Pacvue and Helium 10’s databases, providing extensive […]
10+ Ways to Improve Your Ads with Automations
In this list, see how leading brands create customizable rules that automate campaign budgets based on stock levels, suppressed products, reviews, Buy Box ownership, and more. These automations are helping leading brands maximize revenue protection and margin expansion. It also saves teams from spending time and resources doing keyboard work. View the top ads […]
Amazon Advertising in Europe: 2023 Guide
For Amazon sellers seeking to expand their brand or optimize advertising in Europe, this guide is for you. With retail media sales in Europe growing by 20% since 2021, according to eMarketer, it’s no surprise that brands are looking to better reach the more than 500 million consumers across the continent. Amazon sellers are […]
2023 Retail Media Performance Report: Q4 2022 Benchmarks from Amazon, Walmart, & Instacart
Q4 2022 will be remembered for one of the largest holiday event pushes ever, with Cyber Monday sales reaching $240B alone. Despite that impressive activity, consumer sentiment and economic signals point to higher uncertainty in 2023. What does this mean for brands? To help you answer this question, we analyzed Q4 2022 retail media performance. […]
2022 Cyber 5 CPC Report
How did Amazon ad performance hold up this Cyber 5 Weekend compared to previous years? With Prime Day in its typical July spot this year, and an additional tentpole event in October called the Amazon Prime Access Sale, the landscape ahead of Cyber 5 2022 looked a lot different than previous years with deals launching […]
Top 29 Marketplaces for CPG Expansion
For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue in 2022. Did you know 49% of consumers shop for consumer packaged goods online? Brands have a wealth of marketplaces they should consider to drive better online advertising results. Determining the best marketplace depends on several factors, including target demographics, […]
Top 3 Marketplaces for United Kingdom Expansion
For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue in 2022. Did you know 49% of consumers shop for consumer packaged goods online? Brands have a wealth of marketplaces they should consider to drive better online advertising results. Determining the best marketplace for your brand depends on several factors, […]
2022 Black Friday & Cyber Monday Ads Guide for Walmart and Amazon
To help your brand have the most successful Black Friday and Cyber Monday promotions, Pacvue has created an Amazon and Walmart advertising prep guide to help crush goals this season. In this guide, find the best ideas, insights, and strategies to help prepare for the busiest online shopping period of the year. Some key trends […]
Kroger Advertising 101 Guide: Everything You Need to Know
Advertisers can grow their brand equity with Kroger, the third largest retailer in grocery eCommerce sales nationally, just behind Walmart and Amazon. As America’s largest grocery retailer, Kroger serves 60 million households annually nationwide. The grocery giant was also an early investor in the digital space, providing a substantial competitive advantage over legacy grocers. Kroger […]
Beyond ROAS: The 5 Media Metrics You Need to Know
To run eCommerce ad campaigns to their fullest potential, you need to be able to measure them against your objectives. That means going beyond Return on Ad Spend (ROAS). Without a set of metrics that aligns with your campaign goals and business objectives, it’s easy to lose sight of the campaign purpose. In this eBook, […]
Amazon Performance Quiz Card
Are you maximizing every opportunity to drive profitable growth while decreasing revenue leaks? This Amazon performance quiz card will help determine if there are opportunities for your brand to improve. Marketing Agency Leaders and Professionals, eCommerce Directors, and eCommerce Sales Managers can leverage this quiz card to: … and much more! Fill out the form […]
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