Amazon Prime Day, one of the summer's most anticipated events, is an unmatched opportunity for enterprise brands and agencies to drive significant revenue and gain new customers. Starting your preparations as early as possible is the best way to ensure a smooth and efficient Prime Day.
But how should brands and agencies best prepare for Prime Day 2024 to ensure success?
In our Prime Day Prep Guide, you'll find:
- Prime Day Checklist: Key items to review, optimize, and setup before, during, and after Prime Day.
- Historical Trends: Set expectations with CPC, ROAS, and DSP eCPM benchmarks from the last three Prime Day events, along trends to expect by each metric.
