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Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.

Guides
February 21, 2023

Amazon Advertising in Europe: 2023 Guide

For Amazon sellers seeking to expand their brand or optimize advertising in Europe, this guide is for you.   With retail media sales in Europe growing by 20% since 2021, according to eMarketer, it’s no surprise that brands are looking to better reach the more than 500 million consumers across the continent. Amazon sellers are […]

Reports
January 13, 2023

2023 Retail Media Performance Report: Q4 2022 Benchmarks from Amazon, Walmart, & Instacart

Q4 2022 will be remembered for one of the largest holiday event pushes ever, with Cyber Monday sales reaching $240B alone. Despite that impressive activity, consumer sentiment and economic signals point to higher uncertainty in 2023. What does this mean for brands? To help you answer this question, we analyzed Q4 2022 retail media performance. […]

Reports
December 7, 2022

2022 Cyber 5 CPC Report

How did Amazon ad performance hold up this Cyber 5 Weekend compared to previous years? With Prime Day in its typical July spot this year, and an additional tentpole event in October called the Amazon Prime Access Sale, the landscape ahead of Cyber 5 2022 looked a lot different than previous years with deals launching […]

Guides
November 29, 2022

Top 29 Marketplaces for CPG Expansion

For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue in 2022. Did you know 49% of consumers shop for consumer packaged goods online? Brands have a wealth of marketplaces they should consider to drive better online advertising results. Determining the best marketplace depends on several factors, including target demographics, […]

Guides
November 22, 2022

Top 3 Marketplaces for United Kingdom Expansion

For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue in 2022. Did you know 49% of consumers shop for consumer packaged goods online? Brands have a wealth of marketplaces they should consider to drive better online advertising results. Determining the best marketplace for your brand depends on several factors, […]

Guides
October 25, 2022

2022 Black Friday & Cyber Monday Ads Guide for Walmart and Amazon

To help your brand have the most successful Black Friday and Cyber Monday promotions, Pacvue has created an Amazon and Walmart advertising prep guide to help crush goals this season. In this guide, find the best ideas, insights, and strategies to help prepare for the busiest online shopping period of the year. Some key trends […]

Guides
October 3, 2022

Kroger Advertising 101 Guide: Everything You Need to Know

Advertisers can grow their brand equity with Kroger, the third largest retailer in grocery eCommerce sales nationally, just behind Walmart and Amazon. As America’s largest grocery retailer, Kroger serves 60 million households annually nationwide. The grocery giant was also an early investor in the digital space, providing a substantial competitive advantage over legacy grocers. Kroger […]

Guides
August 24, 2022

Beyond ROAS: The 5 Media Metrics You Need to Know

To run eCommerce ad campaigns to their fullest potential, you need to be able to measure them against your objectives. That means going beyond Return on Ad Spend (ROAS). Without a set of metrics that aligns with your campaign goals and business objectives, it’s easy to lose sight of the campaign purpose. In this eBook, […]

Quiz Card
July 29, 2022

Amazon Performance Quiz Card

Are you maximizing every opportunity to drive profitable growth while decreasing revenue leaks? This Amazon performance quiz card will help determine if there are opportunities for your brand to improve. Marketing Agency Leaders and Professionals, eCommerce Directors, and eCommerce Sales Managers can leverage this quiz card to: … and much more! Fill out the form […]

Reports
July 21, 2022

Prime Day 2022 CPC Report

This report uncovers: ‍ Fill out the form to the right for insights such as: ‍ …and more! Fill out the form and download it today. ‍ The data included in this Prime Day 2022 CPC Report was sourced from Pacvue’s proprietary Amazon keyword tracking database, which includes data from hundreds of advertisers across small, […]

Reports
July 15, 2022

Q2 2022 CPC Report

Gain benchmark data for Amazon, Walmart, and Instacart in our quarterly CPC which compiles eCommerce advertising data from thousands of brands across every major product category. Pacvue combines our proprietary database with insights from Helium 10 for an unparalleled look into the current state of eCommerce advertising for brands, sellers, and agencies.   Our Q2 2022 […]

Guides
May 20, 2022

Guide: How to Win the Amazon Buy Box

The Amazon Buy Box is the holy grail for every Amazon vendor and third-party or “3P” seller. It provides a tremendous opportunity to generate sales due to its high impact on conversions. Whenever you search through Amazon and jump onto any product listing, it is hard not to notice the vast amount of information displayed […]

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