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Q1 2024 CPC Report: Retail Media Benchmarks

Explore performance data from Amazon, Walmart, and Instacart in our quarterly benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category. Some top highlights from the start of 2024 include results from Amazon’s first big Spring Sale, Walmart’s advancements in Brand Term Targeting, and continued ad spend growth within categories like Pet Supplies, Beauty and Personal Care, and Electronics.

Download now to see how your brand’s performance compares across cost-per-click, click-through rates, ROAS, average daily spend, and conversion rates for the past five quarters.

The Q1 2024 CPC Report includes:

  • A letter from Pacvue’s Co-founder and President Melissa Burdick
  • Amazon, Walmart Connect, and Instacart Benchmarks & Trends
  • EU Amazon Benchmarks & Trends
  • Latest news from Amazon Ads, Walmart Connect, and Instacart Ads
  • Category deep dives into Beauty, Electronics, & Pet Supplies
  • A look ahead to Amazon Prime Day 2024

Awards & Recognitions