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What It Takes to Win the Beauty Digital Shelf in 2025
Beauty retail is evolving at record speed. TikTok Shop is now the top eCommerce beauty marketplace in China and the second largest in the United States [1], signaling a major shift in how consumers discover, evaluate, and buy products. Each week, AI assistants like ChatGPT handle more than one billion searches, and beauty-related topics account […]
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Beyond Amazon: Omnichannel Strategies for Winning Cyber 5 Across Retail Media Networks
Retail media is now a multi-billion-dollar market and it’s growing faster than any other digital channel. With more investment comes higher expectations for measurable ROI. And with Cyber 5 right around the corner, brands face more pressure than ever to maximize performance across every Retail Media Network (RMN).
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From Data Complexity to Clarity: How Commerce Intelligence Unlocks Growth
Commerce intelligence has unlocked a new era of growth in retail media. Forward-thinking brands are moving beyond siloed dashboards and fragmented reports, taking retail data to the next level with real-time analytics platforms that enable smarter budget allocation and unified cross-channel measurement. If you’re still optimizing each retail media platform in isolation, the cost is […]
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4 minutes
Expert Advice: Seven Top eCommerce & Marketing Podcasts
We’ve turned to a few eCommerce experts to find out what they’re listening to regularly.
5 minutes
How to Use Share of Voice Data to Optimize Your Ad Strategy
SOV covers both effective competitor research and brand health measurement, and it can provide a lot of insights into how to plan your ad campaigns.
7 minutes
Top 6 Black Friday Cyber Monday Observations on Amazon
Another 5-day shopping extravaganza affectionately termed “Black Friday Cyber Monday” or “BFCM” for short has come and gone.
4 minutes
Pacvue Presents at the Digital Transformers Summit 2019
Pacvue President Melissa Burdock to Host Panel on How to Advertise for Maximum Impact on Amazon
7 minutes
Prime Day 2019: Initial Insights
Some initial insights and impressions based on what we saw go down during Prime Day 2019 and our insider perspective on what this means
9 minutes
Prime Day Prep: 4 Strategies for the Day Of
In anticipation of another record-breaking sales event, Amazon advertisers are gearing up to get the most out of Prime Day.
6 minutes
Understanding the Challenges of Amazon Marketing Optimization
Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.
8 minutes
Walmart’s Sponsored Products and How Brands Can Use Them
Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.
3 minutes
Business Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising
Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast
3 minutes
Pacvue Shortlisted for THREE Awards Including Startup of the Year!
We are very excited to announce that Pacvue has been chosen as a finalist for THREE coveted industry awards!
3 minutes
Should CPGs be worried about Amazon Private Label?
CPG brands have the upper hand in brand equity - but they are behind in designing for online
6 minutes
Amazon Product Update – Three Beta Features to Watch
Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.
Awards & Recognitions
