8 minutesHow Amazon Retail Promotions Affect Marketing Metrics
Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.
4 minutesOverview and Benefits of Advertising Optimization Rules
Best practices for using optimization rules.
4 minutesCriteo Fast 5: Facts to Know and Recommendations
Here are five things you need to know about Criteo Retail Media advertising campaigns, along with five recommendations from our strategic consulting team.
8 minutes5 Things to Know After Walmart Pickup & Delivery (PD) Merged with Walmart.com
Walmart Pickup & Delivery: early trends, current limitations, ad campaign strategy recommendations, and sales attribution changes.
6 minutesAmazon Advertising and Brand Protection – What they have in common
Brand protection: what is it, and why it's important for Amazon advertisers.
4 minutesAll’s Fair in Love and Amazon Sponsored Ads
Some interesting insights into how brands should leverage Amazon Advertising to optimize their strategy before, during, and after microseasons and other holiday events.
6 minutesManaging & Adapting Marketing with Unified Retail Media
Answers to common questions about retail media, what is budget fluidity, why and how should you achieve it.
5 minutesWhat You Need to Know about Walmart Pickup & Delivery
Starting March 1, Sponsored Product ads will display in the most relevant positions across .com and Pickup & delivery.
5 minutesLeveraging Paid Media to Capture Target’s Online Growth
How to master eCommerce growth with Target: some latest strategies and insights for success in Target.com and the Target app.
5 minutesDSP vs Sponsored Display: 5 Key Differences between the Ad Types
Understanding the key differences between DSP and Sponsored Display ad types and the goals they can help you achieve will allow you to better balance your 2022 Amazon ad strategy.
5 minutesAmazon DSP Overview: Integrating DSP Into Your Amazon Advertising Strategy
Amazon DSP (Demand-Side Platform) enables advertisers to take advantage of changes to eCommerce and the growth in DSP advertising.
1 minute2021 Advertising Outlook: A Q&A with Walmart Media Group
We sat down with David Fenn, Head of SMB at Walmart Media Group, to discuss the advertising outlook for the year ahead.
Awards & Recognitions
