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Strategy & Trends
Read time 5 minutes
June 25, 2021

The Retail Ad Wars Are Heating Up: How Major Companies Are Leveraging The Amazon Playbook

Some of the largest businesses looking to break further into this space are Walmart, Instacart and Target.

Strategy & Trends
Read time 4 minutes
June 24, 2021

4 Quick Wins for Amazon eCommerce Advertising

A few steps you can take to get quick eCommerce wins on Amazon.

Strategy & Trends
Read time 4 minutes
June 24, 2021

Early Insights from Prime Day 2021

Consumer demand was higher than ever, CPCs were up dramatically, and advertisers tested new media opportunities.

Strategy & Trends
Read time 4 minutes
June 22, 2021

6 Tips to Grow Sales with Amazon Sponsored Brands Video Ads

How to leverage SBV to differentiate your products from the competition and educate new customers, ultimately growing sales.

Strategy & Trends
Read time 5 minutes
June 18, 2021

How CPG Brands Can Win Grocery and Convenience Retail Media with Instacart

CPG brands looking for new ways to grow brand awareness, increase repeat purchase behavior, and cross-sell should all take advantage of convenience retail media.

Strategy & Trends
Read time 3 minutes
June 9, 2021

Use Gopuff Advertising to Reach Instant Needs Shoppers

Now, thanks to our integration with the CitrusAd open API, marketers can manage their Gopuff Sponsored Product and Sponsored Search campaigns directly in Pacvue.

Strategy & Trends
Read time 9 minutes
June 4, 2021

5 Reasons Amazon DSP is a Powerful Tool for Any Advertiser

Amazon’s Demand Side Platform (DSP) is not just for brands selling on Amazon.

Data & Insights
Strategy & Trends
Read time 4 minutes
June 3, 2021

2021 EMEA Marketplace Trends and Data Insights

Current data trends and how to develop marketplace-specific content that converts.

Strategy & Trends
Read time 8 minutes
June 2, 2021

Everything You Need to Prepare for Amazon Prime Day 2021

Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.

Strategy & Trends
Read time 5 minutes
May 26, 2021

How Agencies Should Leverage Amazon DSP

Looking to increase the ad placement opportunities you can deliver and provide more tailored, targeted campaigns for your clients? Amazon DSP campaigns can be a good choice.

Strategy & Trends
Read time 6 minutes
May 7, 2021

Improve ROAS with Amazon Product Targeting vs Keyword Targeting

Differences between Product Targeting and Keyword Targeting on Amazon, how to leverage product targeting to achieve strategic objectives, and more.

Strategy & Trends
Read time 5 minutes
April 30, 2021

Test & Learn Amazon Advertising: 6 Use Cases to Try

Use cases based on real Pacvue users taking advantage of the Pacvue Test & Learn framework from our Strategic Consulting team.

Awards & Recognitions