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Retailer News

Strategy & Trends

Inside Retail Media: 1-on-1 with Walmart Connect’s Diana Finster

In this exclusive one-on-one conversation, Pacvue’s Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvue’s 2025 “Inside Retail Media” interview series to explore how brands can maximize their reach and impact.

Retailer News

Strategy & Trends

Inside Retail Media: 1-on-1 with GroupM’s Sam Bukowski

In this exclusive “Inside Retail Media” interview, two women at the forefront of retail media, Pacvue’s President Melissa Burdick and GroupM’s Global Head of Commerce Sam Bukowski, break down the trends shaping 2025.

Retailer News

Strategy & Trends

Inside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger

In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.

AI in Retail Media

Commerce Automation

Strategy & Trends

Pacvue Copilot: Your AI Assistant for Smarter Retail Media

At Pacvue, we believe in working smarter—so your team can spend more time driving strategic growth and less time on repetitive tasks. That’s why we built Pacvue Copilot, your intelligent AI assistant purpose-built to help retail media professionals make faster, more informed decisions across campaigns, reporting, and optimizations. Work Smarter. Move Faster. Focus on Growth. […]

Prime Day

Strategy & Trends

Power By Pacvue: Commerce Rules

Your Prime Day strategy is only as effective as the connection between your retail media and commerce operations. So ask yourself—are yours truly in sync? The brands that consistently win on Prime Day are already making real-time optimizations, powered by unified data and automation through Pacvue’s platform. Watch as Michael Foulkes and Luke Balestri show […]

Commerce Automation

Strategy & Trends

Pacvue Commerce: Unifying Operations, Optimizing Performance & Driving Growth

Managing a brand in today’s retail landscape requires more than just data—it demands a centralized, strategic approach. Pacvue Commerce serves as your mission control, unifying all the capabilities needed to run your business and turn insights into action. From a single platform, you can track sales and promotions, predict out-of-stock issues, and identify profitability risks […]

Inside Retail Media: 1-on-1 with Harvey Ma, VP & GM at Sam’s Club

Discover how Sam's Club drives bottom-line impact for brands & agencies in this actionable, tell-all interview!

Prime Day

Strategy & Trends

Prime Day Curveballs: How to Hit Performance Out of the Park in 2025 [Virtual Roundtable Recording]

Hit replay on “Prime Day Curveballs: How to Hit Performance Out of the Park in 2025,” a virtual roundtable discussion led by industry experts Melissa Burdick and Andrew Lipsman. As Prime Day extends to a four-day event in 2025, brands face new opportunities and challenges to optimize their commerce strategies amid an evolving economic landscape. […]

Inside Retail Media: 1-on-1 with Jeff Cohen, Principal Evangelist at Amazon Ads

Learn how Amazon Ads is leading the retail media advertising charge in this illuminating interview.

Inside Retail Media: 1-on-1 with Roundel’s Brittany Marzette

In our latest “Inside Retail Media” interview, Pacvue’s Melissa Burdick sits down with Brittany Marzette, Sr. Director, Partner Solutions Group at Roundel, to explore how signal sharing, advanced measurement, and AI-driven targeting are reshaping retail media.