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Retailer News
Strategy & Trends
Read time 1 minute
March 10, 2025

Inside Retail Media: 1-on-1 with Walmart Connect’s Diana Finster 

In this exclusive one-on-one conversation, Pacvue’s Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvue’s 2025 “Inside Retail Media” interview series to explore how brands can maximize their reach and impact. 

Retailer News
Strategy & Trends
Read time 1 minute
March 6, 2025

Inside Retail Media: 1-on-1 with GroupM’s Sam Bukowski 

In this exclusive “Inside Retail Media” interview, two women at the forefront of retail media, Pacvue’s President Melissa Burdick and GroupM’s Global Head of Commerce Sam Bukowski, break down the trends shaping 2025. 

Retailer News
Strategy & Trends
Read time 1 minute
February 17, 2025

Inside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger 

In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.

Strategy & Trends
Read time 8 minutes
January 31, 2025

The Exit – Episode 5: Kiri Masters

In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.

Strategy & Trends
Read time 7 minutes
January 15, 2025

The Exit – Episode 4: Juan Mejia

In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.

Strategy & Trends
Read time 7 minutes
December 12, 2024

The Exit – Episode 3: Lynn Graham

In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.

Retailer News
Read time 2 minutes
December 10, 2024

Pacvue Enhances Retail Media Management with Thrive Market’s New Ad Network, Powered by Instacart

Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, recently announced the partnership with Instacart to launch its own retail media network. With Pacvue, brands can create, launch, and manage Sponsored Product campaigns on Thrive Market’s marketplace through Instacart Ads Manager and API. With the introduction […]

Strategy & Trends

Amazon Tools League Open Forum with Pacvue & Trellis

David Zimmermanm, host of Amazon Tools League, sat down with top leadership from Pacvue and Trellis to discuss what makes these two products stand out in the advertising market.

Data & Insights
Strategy & Trends

Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth

The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]

Strategy & Trends

Firstmovr – The Maitrix: Accelerating Retail Media Campaign Performance with Automated Insights

Discover how to use AI for eCommerce with real-world use cases, from generative AI image creation to automated dayparting and strategic budgeting for tentpole events.

100824 The Exit Announcement 16-9
Strategy & Trends
Read time 5 minutes
October 24, 2024

The Exit – Episode 2: Wendi Held

In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media.  Wendi Mathis […]

Strategy & Trends

The Exit: How Adam Ortega Grew the Ortega Group from Startup to Acquisition

In this first episode of The Exit, Melissa talks to Adam Ortega, the co-founder of Ortega Group, an account management and performance marketing firm that was acquired by Tinuiti in 2021.

Awards & Recognitions