Dive deep into commerce expertise
Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.
Q3 2024 Benchmark Report
Explore Q3 2024 performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
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Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2024]
While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]
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Share of Voice in Retail Media: Your Ultimate Guide [2024]
Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns but knowing how efficiently you’re spending your ad budget doesn’t tell you anything about how you’re performing against the competition. To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where […]
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Top 3 Marketplaces for United Kingdom Expansion
For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue in 2022. Did you know 49% of consumers shop for consumer packaged goods online? Brands have a wealth of marketplaces they should consider to drive better online advertising results. Determining the best marketplace for your brand depends on several factors, […]
2022 Black Friday & Cyber Monday Ads Guide for Walmart and Amazon
To help your brand have the most successful Black Friday and Cyber Monday promotions, Pacvue has created an Amazon and Walmart advertising prep guide to help crush goals this season. In this guide, find the best ideas, insights, and strategies to help prepare for the busiest online shopping period of the year. Some key trends […]
Kroger Advertising 101 Guide: Everything You Need to Know
Advertisers can grow their brand equity with Kroger, the third largest retailer in grocery eCommerce sales nationally, just behind Walmart and Amazon. As America’s largest grocery retailer, Kroger serves 60 million households annually nationwide. The grocery giant was also an early investor in the digital space, providing a substantial competitive advantage over legacy grocers. Kroger […]
Beyond ROAS: The 5 Media Metrics You Need to Know
To run eCommerce ad campaigns to their fullest potential, you need to be able to measure them against your objectives. That means going beyond Return on Ad Spend (ROAS). Without a set of metrics that aligns with your campaign goals and business objectives, it’s easy to lose sight of the campaign purpose. In this eBook, […]
Amazon Performance Quiz Card
Are you maximizing every opportunity to drive profitable growth while decreasing revenue leaks? This Amazon performance quiz card will help determine if there are opportunities for your brand to improve. Marketing Agency Leaders and Professionals, eCommerce Directors, and eCommerce Sales Managers can leverage this quiz card to: … and much more! Fill out the form […]
Prime Day 2022 CPC Report
This report uncovers: Fill out the form to the right for insights such as: …and more! Fill out the form and download it today. The data included in this Prime Day 2022 CPC Report was sourced from Pacvue’s proprietary Amazon keyword tracking database, which includes data from hundreds of advertisers across small, […]
Q2 2022 CPC Report
Gain benchmark data for Amazon, Walmart, and Instacart in our quarterly CPC which compiles eCommerce advertising data from thousands of brands across every major product category. Pacvue combines our proprietary database with insights from Helium 10 for an unparalleled look into the current state of eCommerce advertising for brands, sellers, and agencies. Our Q2 2022 […]
Guide: How to Win the Amazon Buy Box
The Amazon Buy Box is the holy grail for every Amazon vendor and third-party or “3P” seller. It provides a tremendous opportunity to generate sales due to its high impact on conversions. Whenever you search through Amazon and jump onto any product listing, it is hard not to notice the vast amount of information displayed […]
Q1 2022 CPC Report
How can your eCommerce brand stay ahead of the competition amidst long-term supply chain issues, budget conscious consumers, and regularly changing ad features and strategies? Gain benchmark data for Amazon, Walmart, and Instacart in our quarterly CPC which compiles eCommerce advertising data from thousands of brands across every major product category. For the first time, Pacvue […]
Q4 2021 Walmart & Instacart Benchmark Report
More advertisers than ever are expanding their eCommerce advertising into new marketplaces. Does your 2022 eCommerce ad strategy include Walmart and Instacart? Whether you rode the wave of eCommerce growth the past couple of years or are just beginning to experiment with Walmart and Instacart, understanding the differences between these marketplaces and Amazon is critical. […]
Q4 2021 CPC Report
How did eCommerce sales measure up in 2021 as compared to last year with the COVID-19 pandemic? With a list of big retail moments for brands to end the year, 2021 was a year of volatile growth for eCommerce advertising, especially in Q4. In our “Q4 2021 CPC Report”, you will discover the newest shift […]
2021 Cyber 5 CPC Report
Results from Black Friday & Cyber Monday In yet another year of rapid growth for eCommerce, Thanksgiving 2021 kicked off a unique Cyber 5 shopping weekend in the midst of long-running supply chain challenges, a return to in-store visits, and a holiday shopping season that is said to have begun far before the deal event, […]
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