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Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.
2024 Cyber 5 Benchmark Report
Explore 2024 Cyber 5 data, insights, and expert analysis. See how your brand compares across ad types and categories, plus tips for future sales events.
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Q3 2024 Benchmark Report
This report provides an expansive overview of advertising data spanning the last five quarters on a broad scale. Drawing on insights gathered from thousands of advertisers utilizing Pacvue's platform and representing diverse brand sizes and product categories such as Pet Food and Supplies, Beauty and Personal Care, and Electronics, it stands out as one of the most comprehensive reports available in the industry.
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EU Commerce Deep Dive Series: UK Trends & Insights
The United Kingdom is a prominent player in the global eCommerce landscape, due to a population of over 67 million and an advanced digital infrastructure. With consumers increasingly turning to online platforms, the UK eCommerce market presents significant opportunities for brands and agencies aiming to grow their online presence. This article will delve into the […]
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2023 Retail Media Performance Report: Q4 2022 Benchmarks from Amazon, Walmart, & Instacart
Q4 2022 will be remembered for one of the largest holiday event pushes ever, with Cyber Monday sales reaching $240B alone. Despite that impressive activity, consumer sentiment and economic signals point to higher uncertainty in 2023. What does this mean for brands? To help you answer this question, we analyzed Q4 2022 retail media performance. […]
2022 Cyber 5 CPC Report
How did Amazon ad performance hold up this Cyber 5 Weekend compared to previous years? With Prime Day in its typical July spot this year, and an additional tentpole event in October called the Amazon Prime Access Sale, the landscape ahead of Cyber 5 2022 looked a lot different than previous years with deals launching […]
Top 29 Marketplaces for CPG Expansion
For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue in 2022. Did you know 49% of consumers shop for consumer packaged goods online? Brands have a wealth of marketplaces they should consider to drive better online advertising results. Determining the best marketplace depends on several factors, including target demographics, […]
Top 3 Marketplaces for United Kingdom Expansion
For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue in 2022. Did you know 49% of consumers shop for consumer packaged goods online? Brands have a wealth of marketplaces they should consider to drive better online advertising results. Determining the best marketplace for your brand depends on several factors, […]
2022 Black Friday & Cyber Monday Ads Guide for Walmart and Amazon
To help your brand have the most successful Black Friday and Cyber Monday promotions, Pacvue has created an Amazon and Walmart advertising prep guide to help crush goals this season. In this guide, find the best ideas, insights, and strategies to help prepare for the busiest online shopping period of the year. Some key trends […]
Kroger Advertising 101 Guide: Everything You Need to Know
Advertisers can grow their brand equity with Kroger, the third largest retailer in grocery eCommerce sales nationally, just behind Walmart and Amazon. As America’s largest grocery retailer, Kroger serves 60 million households annually nationwide. The grocery giant was also an early investor in the digital space, providing a substantial competitive advantage over legacy grocers. Kroger […]
Beyond ROAS: The 5 Media Metrics You Need to Know
To run eCommerce ad campaigns to their fullest potential, you need to be able to measure them against your objectives. That means going beyond Return on Ad Spend (ROAS). Without a set of metrics that aligns with your campaign goals and business objectives, it’s easy to lose sight of the campaign purpose. In this eBook, […]
Amazon Performance Quiz Card
Are you maximizing every opportunity to drive profitable growth while decreasing revenue leaks? This Amazon performance quiz card will help determine if there are opportunities for your brand to improve. Marketing Agency Leaders and Professionals, eCommerce Directors, and eCommerce Sales Managers can leverage this quiz card to: … and much more! Fill out the form […]
Prime Day 2022 CPC Report
This report uncovers: Fill out the form to the right for insights such as: …and more! Fill out the form and download it today. The data included in this Prime Day 2022 CPC Report was sourced from Pacvue’s proprietary Amazon keyword tracking database, which includes data from hundreds of advertisers across small, […]
Q2 2022 CPC Report
Gain benchmark data for Amazon, Walmart, and Instacart in our quarterly CPC which compiles eCommerce advertising data from thousands of brands across every major product category. Pacvue combines our proprietary database with insights from Helium 10 for an unparalleled look into the current state of eCommerce advertising for brands, sellers, and agencies. Our Q2 2022 […]
Guide: How to Win the Amazon Buy Box
The Amazon Buy Box is the holy grail for every Amazon vendor and third-party or “3P” seller. It provides a tremendous opportunity to generate sales due to its high impact on conversions. Whenever you search through Amazon and jump onto any product listing, it is hard not to notice the vast amount of information displayed […]
Q1 2022 CPC Report
How can your eCommerce brand stay ahead of the competition amidst long-term supply chain issues, budget conscious consumers, and regularly changing ad features and strategies? Gain benchmark data for Amazon, Walmart, and Instacart in our quarterly CPC which compiles eCommerce advertising data from thousands of brands across every major product category. For the first time, Pacvue […]
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