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What It Takes to Win the Beauty Digital Shelf in 2025
Beauty retail is evolving at record speed. TikTok Shop is now the top eCommerce beauty marketplace in China and the second largest in the United States [1], signaling a major shift in how consumers discover, evaluate, and buy products. Each week, AI assistants like ChatGPT handle more than one billion searches, and beauty-related topics account […]
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Beyond Amazon: Omnichannel Strategies for Winning Cyber 5 Across Retail Media Networks
Retail media is now a multi-billion-dollar market and it’s growing faster than any other digital channel. With more investment comes higher expectations for measurable ROI. And with Cyber 5 right around the corner, brands face more pressure than ever to maximize performance across every Retail Media Network (RMN).
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From Data Complexity to Clarity: How Commerce Intelligence Unlocks Growth
Commerce intelligence has unlocked a new era of growth in retail media. Forward-thinking brands are moving beyond siloed dashboards and fragmented reports, taking retail data to the next level with real-time analytics platforms that enable smarter budget allocation and unified cross-channel measurement. If you’re still optimizing each retail media platform in isolation, the cost is […]
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4 minutes
Pacvue Presents at the Digital Transformers Summit 2019
Pacvue President Melissa Burdock to Host Panel on How to Advertise for Maximum Impact on Amazon
7 minutes
Prime Day 2019: Initial Insights
Some initial insights and impressions based on what we saw go down during Prime Day 2019 and our insider perspective on what this means
9 minutes
Prime Day Prep: 4 Strategies for the Day Of
In anticipation of another record-breaking sales event, Amazon advertisers are gearing up to get the most out of Prime Day.
4 minutes
Benchmarking Ad Performance on Walmart versus Amazon
In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.
5 minutes
How to Set Up Effective Back to School Campaigns
This year’s Back to School season is going to be unique.
Awards & Recognitions
