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Learn new strategies and discover fresh ideas to empower your team.

Strategy & Trends
Read time 9 minutes
August 20, 2020

Prime Day Prep: 4 Strategies for the Day Of

In anticipation of another record-breaking sales event, Amazon advertisers are gearing up to get the most out of Prime Day.

Strategy & Trends
Read time 3 minutes
August 20, 2020

Business Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising

Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast

Strategy & Trends
Read time 6 minutes
August 20, 2020

Understanding the Challenges of Amazon Marketing Optimization

Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.

Strategy & Trends
Read time 8 minutes
August 20, 2020

Walmart’s Sponsored Products and How Brands Can Use Them

Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.

Retailer News
Read time 6 minutes
August 20, 2020

Amazon Product Update – Three Beta Features to Watch

Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.

Strategy & Trends
Read time 1 minute
August 20, 2020

MarketWatch: Amazon puts a dent in Google’s ad dominance

Advertisers are starting to shift spending on search ads from Alphabet Inc.'s Google toward Amazon.com Inc.

Read time 3 minutes
August 20, 2020

Pacvue Shortlisted for THREE Awards Including Startup of the Year!

We are very excited to announce that Pacvue has been chosen as a finalist for THREE coveted industry awards!

Strategy & Trends
Read time 3 minutes
August 20, 2020

Should CPGs be worried about Amazon Private Label?

CPG brands have the upper hand in brand equity - but they are behind in designing for online

Strategy & Trends
Read time 7 minutes
August 20, 2020

Oh, “CRaP”​ and Ways to Deal with It

CRaP is Amazon's affectionate term for "Can't Realize A Profit"

Data & Insights
Strategy & Trends
Read time 1 minute
August 20, 2020

Pacvue Holiday Q4 Planning Guide

Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.

Retailer News
Read time 3 minutes
August 20, 2020

Amazon Update to Sponsored Brand Broad Match Keywords

The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.

Strategy & Trends
Read time 7 minutes
August 20, 2020

Sponsored Display: Amazon’s Newest Ad Unit

Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.

Awards & Recognitions