4 min readHow Aggregators Use Pacvue & Organize Campaigns to Improve ROAS
This article covers why organization is so critical for aggregators, what to consider when organizing various campaigns, and how to organize aggregator portfolios using Pacvue.
2 min readMoving from Single-Keyword Campaigns to Optimize at Scale
This article covers why sellers should consider transitioning existing single-keyword campaigns to multi-keyword campaigns and a one-pager on how to change your campaign structure.
3 min readA Complete Guide to Successful Walmart Advertising in 2022
Learn how to get started with Walmart advertising, the best ways to craft a strategy that improves sales, and high-level tips to optimize your campaign structure for Walmart.
5 min readExpanding Your eCommerce Journey into European Countries on Amazon
If 2021 taught us one thing, it’s that there is still a huge opportunity for sellers on Amazon to step into European marketplaces and gain a major competitive advantage.
3 min readActivating ICIP Data: A Brown Bag with Instacart
Pacvue’s President, Melissa Burdick hosted a webinar on the Instacart Customer Intelligence Platform (ICIP), and how to leverage insights to keep customers coming back for more.
5 min readUsing Bid Placement Modifier Rules to Succeed on Amazon
Bid Placement Modifiers are an effective way to ensure you’re winning your most important keywords and that products are being promoted on the most effective detail pages.
4 min readPacvue Year in Review: Top Resources to Help You Kick Off 2022 Right
Pacvue’s most popular blog posts, webinars, guides, and news from 2021 to help you start the New Year with the latest best practices and trends.
3 min readBest Practices for Maximizing Revenue on Your Amazon Brand Store
From understanding why a high-performing store is important to creating a high-quality Amazon store, here are the fundamentals you need to know to maximize your brand’s revenue.
3 min readHit the Ground Running in January
The rise of retail media will dominate in 2022, so you’ll want to hit the ground running in January and begin planning your budgets for it now.
3 min readHarnessing the Growing Power of Retail Media in 2022
In this blog, we highlight everything from ad formats to building an omnichannel strategy and creating a loyal consumer base, all using the power of retail media.
4 min readKey Learnings from Cyber 5 2021
The data is in, and it shows that Black Friday and Cyber Monday have informally become terms for a months-long deal event. Check out some of this year's top performance trends.
5 min readAmazon Search and Display: Better Together
Many brands are seeing huge success when combining Amazon sponsored ads and display advertising in an effective strategy to reach new audiences and increase overall sales.
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