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Retailer News
Strategy & Trends
Read time 4 minutes
May 31, 2022

How to Prepare for Walmart Connect Second-Price Auction

This post is all about how a second-price auction on Walmart Connect works, how it affects advertisers, and some best practices on how to win second-price auctions.

Strategy & Trends
Read time 4 minutes
May 27, 2022

How to Optimize Your Full eCommerce Business for Amazon Prime Day

This post is filled with ways to optimize your full eCommerce business from a content and promotional aspect for Amazon Prime Day 2022.

Strategy & Trends
Read time 5 minutes
May 24, 2022

How to Create High Converting Product Pages on Amazon

One of the most efficient ways to increase conversions is by having fully optimized product detail pages. This post is about how to create high converting product pages on Amazon.

Strategy & Trends
Read time 6 minutes
May 18, 2022

Importance of Product Pricing and Effective Pricing Tactics for Your eCommerce Store

This article by Seller Snap outlines product pricing and provides some compelling ways to achieve a competitive price.

Strategy & Trends
Read time 4 minutes
May 16, 2022

Uncovering More Omnichannel Opportunities in 2022

In this article, we will highlight new retail media networks and key features launching in 2022 and beyond.

Strategy & Trends
Read time 8 minutes
May 4, 2022

7 Worst-Case Scenarios and How to Avoid Them When Running a Store

Red Stag Fulfillment outlines some of the worst-case scenarios that businesses face along with some actionable tips on how to avoid risks while running your online store.

Strategy & Trends
Read time 6 minutes
May 2, 2022

How to Win with Amazon DSP Advertising Using Pacvue

Get more out of your Amazon DSP advertising management with an API connected platform like Pacvue, equipped with enhanced features to help brands. Read our blog for more.

Strategy & Trends
Read time 3 minutes
May 2, 2022

Pacvue Wins Three Stevie® Awards in 2022 American Business Awards®

We're proud to announce that Pacvue has won 3 Stevie® Awards from the 2022 American Business Awards, touting the company’s impressive growth trajectory and innovative leadership.

Strategy & Trends
Read time 5 minutes
April 28, 2022

Make the Most of Amazon Marketing Cloud (AMC) Data

This post covers the data available through AMC, how Pacvue integrates with AMC and supports advertisers, and how AMC changes the bigger picture for advertisers.

Data & Insights
Strategy & Trends
Read time 4 minutes
April 20, 2022

The Importance of Dayparting in Your Walmart and Amazon Advertising Strategy

This post covers the concept of dayparting, which is turning your ads off and on during certain parts of the day, and some key use cases for your Walmart and Amazon ad strategy.

Strategy & Trends
Read time 5 minutes
April 18, 2022

Uncover Omnichannel Growth on Walmart and Amazon

Discover similarities and differences in bid adjustments between Amazon and Walmart, best practices to create a holistic strategy, and an intro into new ad capabilities on Walmart.

Strategy & Trends
Read time 5 minutes
April 15, 2022

How to Get Started with Amazon DSP Advertising

Amazon DSP Advertising can enhance shopper engagement and drive traffic directly to a brand or product detail page.

Awards & Recognitions